[EMAIL PROTECTED] wrote:
> Hello I volunteer for a few non-profits and I am trying to increase our
> newsletter delivery rate. Currently, I send newsletters on their behalf from
> a dedicated server using the ezmlm package in Qmailtoaster. One newsletter is
> sent in HTML, and I've been concerned about whether it's being delivered to
> user's junk boxes (I set up a test account with Yahoo! and that's where the
> newsletter went). Ok, so I would probably benefit from viewing full headers
> and seeing what SA says and why, then focus on improving the newsletter
> itself so it doesn't get flagged as potential spam. FYI these are opt-in
> lists only.
>
> But, I've also been looking at moving to a hosted solution called Interspire
> Email Marketer, where you have the added benefit of having white listing
> already handled by their email sender, smtp.com, who has established
> relationships with the popular mail services like Yahoo!, Hotmail, AOL, etc.
> Interspire also has a buy it once and run it on your own server option that
> would be far less expensive over time.
>
> Is it sufficient to simply work on reducing the spam score of my newsletter
> (lower ratio of images to text, not just HTML, unsubscribe option, etc.) to
> ensure newsletters are delivered to user's Inbox? If I work to lower it's
> spam score, is smtp.com's white list status still a significant benefit to
> consider moving to their hosted solution?
>
> Thanks,
> John
>
I can't say about smtp.com with certainty, but I doubt that it'd be really
necessary if your configuration is complete. This is not just the toaster,
but all DNS related stuff as well.
To improve delivery from your toaster, here's a quick checklist off the top
of my head:
.) proper RDNS
.) proper SPF
.) proper DK signature
Check the list archives for additional thoughts. There have been some
conversations recently about delivery to difficult receivers, yahoo in
particular.
Good luck, and keep us posted. ;)
--
-Eric 'shubes'
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