[Greenpeace downloads of this study are available
below.  This is a true nightmare. Rick.]



FOR IMMEDIATE RELEASE
APRIL 6, 2006
3:51 AM

CONTACT: Greenpeace 
Gavin Edwards, Greenpeace International forests
campaign co-ordinator 
(m) +31 652 391429
Pat Venditti, Greenpeace UK senior forests campaigner
(m) +44 797 337 5089 Matilda, Greenpeace International
Communications (m) +31 653 504701 Or see
http:www.greenpeace.org/forests

 
  
Greenpeace Investigation Links Fast Food Giants to
Amazon Destruction 
Campaign launched to hold McDonald's accountable
 
  
LONDON - April 6 - Greenpeace today exposed the role
played by McDonald's in the destruction of the Amazon
rainforest. (1) 

As part of a new campaign to tackle the latest threat
to the Amazon, Greenpeace has completed a year-long
undercover investigation into the global trade in
Amazon soya. The findings are today published in a new
report, Eating up the Amazon (2). Using satellite
images, aerial surveillance, previously unreleased
government documents and on-the-ground monitoring,
Greenpeace traced soya from criminal rainforest
destruction to McDonald's restaurants and to
supermarkets across Europe. 

In response, this morning dozens of seven-foot-tall
chickens invaded McDonald's restaurants across the UK
and chained themselves to chairs. Scores of McDonald's
around the country, including Leicester Square,
London, were also fly-posted overnight with images of
Ronald McDonald wielding a chainsaw. In Munich,
Germany, protestors also gathered at McDonald's
European environmental affairs headquarters and called
on the company to stop destroying the Amazon
rainforest. 

Greenpeace forests campaign co-ordinator, Gavin
Edwards, said: "Fast food giants like McDonald's are
trashing the Amazon for cheap meat. Every time you buy
a Chicken McNugget you could be taking a bite out of
the Amazon." 

Three US commodities giants, Archer Daniels Midland,
Bunge and Cargill, which control most of Europe's soya
market (3), are fuelling the rainforest destruction to
grow feed for animals in Europe. Cargill, which is
leading the invasion, has done deals with unscrupulous
farms that have illegally grabbed and deforested areas
of public and indigenous land. Some have even used
slave labour. 

Cargill has illegally built its own port in the heart
of the Amazon, from which it exports the soya to the
Cargill terminal in Liverpool, UK. >From there, the
soya goes to Cargill-owned food producer, Sun Valley,
which feeds the soya to the chickens it uses to make
McNuggets, which it distributes to McDonald's
restaurants across Europe. 

A recent report in scientific journal Nature (4)
warned that 40% of the Amazon will be lost by 2050 if
current trends in agricultural expansion continue,
threatening biodiversity and seriously contributing to
climate change. Soya monocultures also rely heavily on
toxic chemicals, and some also grow genetically
engineered soya in the Amazon. 

Edwards added: "This crime stretches from the heart of
the Amazon across the entire European food industry.
Supermarkets and fast food giants, like McDonald's,
must make sure their food is free from the links to
the Amazon destruction, slavery and human rights
abuses." 

Greenpeace is an independent, campaigning organisation
that uses non-violent, creative confrontation to
expose global environmental problems, and to force
solutions essential to a green and peaceful future. 

Notes to Editors: 

(1) Greenpeace has documentary evidence that proves
the following: 


The soya from Amazon farms is exported from Santarém
to Europe, along with non-Amazon soya. Cargill
exported over 220,000 tonnes of Brazilian soya from
Santarém to Liverpool in the UK from March 2005 to
February 2006. 
Greenpeace has tracked Santarém soya from Cargill's
Liverpool facility to an animal feed producer whose
chickens are processed into Chicken McNuggets and
other products by Sun Valley. Senior Sun Valley staff
told Greenpeace 25% of their chicken feed comes from
Cargill's Liverpool facility. 
Sun Valley supplies chicken to McDonald's across
Europe 
Through separate McDonald's business units in
Wolverhampton and Orleans in France, Sun Valley is
McDonald's largest poultry supplier in Europe,
producing half of all chicken products used by
McDonald's across Europe. 
In a meeting last week between Greenpeace and
McDonald's, the company did not deny that their
chicken is fed on Amazon Soya. Greenpeace first asked
McDonald's to account for their chicken feed three
months ago. 
(2) A copy of the "Eating up the Amazon' is available
on:
http://www.greenpeace.org/international/press/reports/eating-up-the-amazon
A shorter crime file, based on the report:
http://www.greenpeace.org/international/press/reports/amazon-soya-crime-file

(3) Cargill, together with Archer Daniels Midland
(ADM) and Bunge, controls 60% of soya production in
Brazil and more than three-quarters of Europe's soya
crushing industry that supplies soya meal and oil to
the animal feed market. 

(4) Nature, 23rd March 2006. 
 




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