On 2008-09-14, delancey <[EMAIL PROTECTED]> wrote:
>
>
>
> > The direction of the Bulletin is likely to change considerably over
> > the next year. Maybe the question is how to get people to realize that
> > change is happening, if only slowly at first.
>
>
> Surely that will happen automatically.  Suddenly we'll start referring
> to it in conversations, and voila....



It's possible my sarcasm detector needs adjustment, but I feel an urge to
point out that the world is full of wonderful things that no one knows about
until they're told of them.

And the challenge of how to inform people of those things is usually a lot
harder than it is in this case. In teh case of the SFWA membership, you have
many opportunities to let people know things are changing that are inherent
to the org:

   - Org newsletter (e.g., the Bulletin) (yes, people recycle it -- that's
   why you put the notice in big block letters on the first page)
   - Membership correspondence
   - Org website
   - Forums (you may think they're a waste, but obviously some people still
   use them)


In addition, you've got an email list -- a mass emailing to the
org membership would be perfectly acceptable under CAN-SPAM rules, and will
most likely not be regarded as a nuisance by anyone you need to worry about
if you don't send mailings more than twice a year.

In SFWA's case, you could also make use of other channels, like the forums
at SFSite or Asimovs.

And there's no particular reason why you couldn't or shouldn't use more than
one of these media, if it's actually an important message.

If the will is there to let people know about it, they can be informed, and
without much difficulty.



-- 
eric scoles ([EMAIL PROTECTED])

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