I think Surly would be a closer example. Simple, unadorned, functional. Or 
better yet, a $5,000 tig welded boutique bike powdered black with decals on 
top of that.

IMHO, Rivendell would be like the dapper Americana music scene (visualize 
tweed vest and cap wearing Mumford & Sons).  Smartly dressed, modern but 
with banjos.



On Wednesday, April 16, 2014 12:48:03 PM UTC-7, Eric Norris wrote:
>
> Couldn't help but see a few parallels between Normcore (fashion movement 
> that eschews fashion) and Rivendell's approach to various aspects of 
> cycling: 
>
>
> http://www.slate.com/articles/life/doonan/2014/04/normcore_the_new_fashion_trend_and_its_perils.html
>  
>
> Anybody else see a little Normcore in the offerings from Walnut Creek? 
>
> --Eric N 
> www.CampyOnly.com 
> CampyOnlyGuy.blogspot.com 
> Twitter: @CampyOnlyGuy 
>

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