I particularly like the “Irony Drive Multi-Single Gear System” (IDMSGS) for
optimized power transfer, minimized friction losses, and intuitive gear
choice.

I think that really over-the-top marketing bullshit started in the cycling
industry in the late ‘80s — back in the “10 speed” days the marketing
depended on heirloom Yurapeen cachet, and the early mountain bikes were so
new that anything was “innovative” and marketable. Well, there was Hetchins
with the curvey stays and Bates with the Flying Gate and those flamboyant
chain designs, but it was all much simpler and psychologically much cruder
back then.

[Aside: My nastiest resume clients have been Chief Marketing Officers;
perhaps there’s a connection.]

“Psychologically much cruder.” But I wonder. “Stealth Carbon” and F2D and
UDH hangers — all that is pretty crudely obvious as marketing, too — is it
more sophisticated or just current?  I remember that wonderful, meaningless
“Somewhere West of Laramie” ad for the Jordan Playbor motorcar in 1023.

I wish someone would take a generic Chinese-made carbon fiber frame, think
up performance acronyms for basic functional parts, and offer it for 18,000
Euros to see how well it sold based on market-speak and price alone.

Patrick Moore, who ride his wonderful Matthews with “RBFD-specific” design
and “LCIF” drivetrain technology. (That’s “road bike for dirt" — I know
that annoys at least one person; and “lotsa cogs in friction.”)

On Thu, Nov 21, 2024 at 11:30 AM Steve <[email protected]> wrote:

>
>
> https://bikesnobnyc.com/2024/11/21/be-steel-my-heart/
>
> --
> You received this message because you are subscribed to the Google Groups
> "RBW Owners Bunch" group.
> To unsubscribe from this group and stop receiving emails from it, send an
> email to [email protected].
> To view this discussion visit
> https://groups.google.com/d/msgid/rbw-owners-bunch/9ef3e1c4-2a3c-42e5-acae-7f3c67a33b08n%40googlegroups.com
> <https://groups.google.com/d/msgid/rbw-owners-bunch/9ef3e1c4-2a3c-42e5-acae-7f3c67a33b08n%40googlegroups.com?utm_medium=email&utm_source=footer>
> .
>


-- 

Patrick Moore
Alburquerque, Nuevo Mexico, Etats Unis d'Amerique, Orbis Terrarum
-------------------------------------------------------------------------------------------------------

Executive resumes, LinkedIn profiles, bios, letters, and other writing
services

-------------------------------------------------------------------------------------------------------

*When thou didst not, savage, k**now thine own meaning,*

*But wouldst gabble like a** thing most brutish,*

*I endowed thy purposes w**ith words that made them known.*

-- 
You received this message because you are subscribed to the Google Groups "RBW 
Owners Bunch" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to [email protected].
To view this discussion visit 
https://groups.google.com/d/msgid/rbw-owners-bunch/CALuTfgukcn-8ntrB0Z9%2BgvxeVEnfJini4uc54CaCttXkvHja6Q%40mail.gmail.com.

Reply via email to