Excellent Minh! I looked up the location too having walked that area in the 
past.

I bet the exposure of the address is what they seek. Cutting edge design 
and fashion seeks such, rationalized by what must come from marketing 
budgets, certainly not sales volume. It seems almost like a trade show 
booth to them. 

Saw similar in Paris around Place Vendome (happened to visit days preceding 
"Fashion Week"). Years ago I saw a showroom east of Broadway in lower 
Manhattan that was street level corner address, a single room 20' x 25', 
two walls of windows, a 3' round table in the middle with a single purse on 
it. Several sat on a chair rail shelf on the non-window walls, no storeroom 
or register visible, or so my view through the mail slot surveyed. Turned 
out it was the up and coming accessory designer, Kate Spade's original 
showroom. Whatever the location cost her, the plan seems to have worked if 
it associated the product as intended. 

I hope Brooks doesn't go "boutique" and pursue image while losing grip on a 
heritage of function, I don't want them to become any more objectified 
across larger audiences than they already are. 

Andy Cheatham
PIttsburgh


On Monday, November 18, 2013 10:55:27 PM UTC-5, Minh wrote:
>
> I'd like to thank Michael for posting this, i happened to be in London 
> this past weekend and stopped in on Sunday, the pictures on the blog are 
> pretty complete so no need for redundant ones, will add this one though. 
>
> http://flic.kr/p/hEwDGo
>
> I talked to the guys at the shop, they were pretty excited that someone 
> walked in and they did not have to explain the point of the shop. 
> I spent 8 pounds on a magazine, and they were nice enough to give me 2 
> free coasters, see pic here http://flic.kr/p/hEvkqW
>
> I'm not sure how sustainable the shop is given the (low) amount of 
> merchandise, will post some thoughts later when i have some more time.  
>
> On Sunday, November 17, 2013 7:36:40 AM UTC-5, Ron Mc wrote:
>>
>> Really striking displays.  My buddy has the road race version of that 
>> Mercian.  His moustache conversion with black leather.  
>>
>> On Saturday, November 16, 2013 7:19:00 PM UTC-6, BSWP wrote:
>>>
>>> Very colourful! And beautiful bikes, though one marque in particular 
>>> seems absent... I always like those narrow shotgun retail shops.
>>>
>>> - Andrew, Berkeley
>>>
>>> On Saturday, November 16, 2013 4:36:32 PM UTC-8, Michael wrote:
>>>>
>>>>  
>>>> Some fat tired bikes there, too:
>>>> http://blog.brooksengland.com/wps/b1866-london/
>>>>
>>>

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