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On Tue, Nov 24, 2009 at 1:45 AM, tina <onshoes2...@gmail.com> wrote:

> How to Suggest a good keyword for a product?
>
>
> Solution
> What is a Keyword and how important it is?
> Keyword is a single word or phrase that a potential user searches to
> find the most relevant results he is looking for. To get those
> searchers to find your product and services, you need to include right
> keywords for your product or services. A good keyword can be the
> deciding factor to grow your online business and gain targeted
> inquiries. If you have chosen inappropriate keywords it may derive
> wrong audience to you which mean low sales and inquiries.
> Choosing a Good keyword for a product?
>
> Proper attention is required in selecting the most appropriate keyword
> or right combination of words that accurately describe your product or
> service which are most likely to be searched by the potential buyers
> on TradeKey.
> Choosing a right keyword may take lot of time but will benefit you in
> a long run because it helps in bringing qualified trade leads to you
> which ends up increasing sales conversion. It is quite a tough task to
> define good keywords for your product; there are many factors to be
> considered to rightly describe your products and influence the buyer.
> Given below are some major factors that will give your product more
> visibility at TradeKey.com, which can easily lead to increase sales
> leads.
> Major Factors:
> 1. Be Relevant and Analyze your target audience:
> Your keyword should be relevant to your product and services nature
> and always keep your target audience in mind that what they are going
> to search if they want to buy your specified product or service.
> 2. Stay away from the Generic keywords
> It has been researched that when a users wants to find something, he
> tries to fine tune his search by making a combination of words to get
> more relevant results in quick time. In other words, if he is looking
> for a shoe to attend particular occasion or function, he will try to
> search phrase (“Party Shoes”) by mixing keyword of party nature with
> shoe to get most targeted results, rather than simply searching
> "Shoes". Another important part is that generic keywords have lot more
> competition as compared to phrases which may decrease your visibility.
> Generic keywords do offer more traffic but have very low conversion
> rate so try to avoid generic keywords.
> 3. Be Specific & Comprehensive.
> Always focus on choosing a specific keyword, if you are men’s shoes
> manufacturer then use “men’s shoes manufacturer” rather than using
> “shoes manufacturer”. People who search for “shoe manufacturer” may be
> looking for bridal shoes, prom shoes, or any other kind of ladies
> shoes available. If mens’s shoe manufacturing is your concerned
> business category then getting a bride to send inquiy to you is
> worthless. It would be better to have fewer users interested in men’s
> shoes rather than high users interested in women’s shoes.
> Let’s take an example to understand above mentioned factors in
> detail:
> Example: Keywords for Nokia n95 Cell Phones with their ratings.
> Generic Extensive       Specific        More specific & comprehensive
> Phones  Cell Phones     Nokia Cell Phones       Nokia n96 cell phones ,
> Nokia n95
> phones, Nokia n95
> Other useful factors to determine a good keyword:
> 1.      Consider regional keywords
> If your business belongs to a particular region or area then include
> region name with your product name or nature.
> Example: California Real Estate
>
> Above example clearly shows that you are running a real estate agency
> in California which looks more potential keyword as compared to “Real
> Estate”
> 2.      Use different terminologies
> As we know that people use different terminologies for a single
> product in different parts of the world so we should also try to use
> utilize these terminologies as our keywords.
>
> Example: Sweaters also called sweatshirt, pullover, jumper, and jersey
> 1.      Age-Group Relevancy
> If your product is related to a specific age group then it’s better to
> mention it in your keyword phrase.
>
> Example: Kids Bedroom Furniture
> 2.      Season targeted keywords
> If you are selling products that varies according to season like
> garments and apparel belongs to winter or summer season then you
> should include their season name with keyword.
>
> Example: Men’s Winter Coats
> Things to Avoid:
>
> While selecting a keyword try to avoid following factors because they
> will not boost your ranking at TradeKey.com but you may lower your
> product visibility.
> 1.      Special Characters
> 2.      Domain URL
> 3.      Domain Name
> 4.      All Caps (Upper case)
> 5.      E-Mail Addresses
> 6.      Trademarks and brand names of other companies without
> authorization
> End Note:
> The main purpose of putting all above efforts is to provide knowledge
> to our valuable members about selecting right keyword and let them
> know that how important and beneficial a keyword can be to grow their
> online business and improve sales conversion.
>
>
>
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