Hi,
Along with China�s fast economic development, people�s pace of living has accelerated. Consequently, people have started to recognize the important relationship between their health, lives, and work.
Also, along with the fast economic development, the Chinese affluent group is gaining an ever strong presence, both in numbers and influences. Ms. Ma Rong, VP of Merrill Lynch�s Asian pacific group, said: "China has one of the fastest growing affluent groups in the world.� According to the global fortune report published by Merrill Lynch, China�s affluent group increased in numbers by 12% over the last year, reaching 236,000 people. The total wealth of these people is around 969 billion dollars, while the average is over 4.1 million dollars, which is equivalent to RMB 34 million.
The recent research report showed there is a big difference between China�s new affluent group from its affluent population in the 80�s and 90�s. The new affluent people have high education, high levels of consumptions, and more importantly, they are sensitive to new trends and lead new lifestyles. This research is a result got on "China new affluent market and media study�. This research is so far the most comprehensive and marketing research that targets the new affluent group, emphasizing on the products, brand names, media consumptions, and life styles. Samples of the research were collected from 18 cities and amongst 12,000 representatives of the affluent group, which amounts to 15 percent of the total affluent group.
High consumption, high education, high sensitivities to new trends are the basic characteristics of the new affluent group. The research also indicates that 85% of the new affluent group are the age between 25 and 39; 75% of which have college educations; 50% have mid or high level management positions, both in public and private sectors. They welcome new things, in this research 79.6% of the new affluent are open minded and can easily accept other peoples� lifestyles, 67% like to try something new, and 59% easily accept new things that appear in the society. They especially emphasize on the quality of life and love sports activities, which benefit health, and they love natural landscapes and leisure activities.
They have to find ways to spend their money. So, various clubs of various levels are needed to meet the tastes of different groups of people in big cities like Beijing and Shanghai. Investors and businessmen interested in owning such a club of their own in China, you are warmly welcomed to contact me. Thank you!
Don
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