--- strategie per la comunicazione indipendente http://www.rekombinant.org/media-activism ---
----- Original Message ----- Sent: Wednesday, January 29, 2003 11:48 AM Subject: Adbusters: The Year Ahead > Hey Jammers: > > Can you feel it? 2003 has all the makings of a flashpoint in history. For > months we've been living in the long shadow of September 11. Now we're > seeing that the war on terror is something else as well: an entrenched > defense of an unsustainable culture of fear and self-interest. There's never > been a more important time for all-out activism, and here at Adbusters, well > - we're cooking up some plans. > > -------------- > THE YEAR AHEAD > -------------- > Adbusters magazine > The May/June issue of Adbusters will mark a triple milestone. First, it will > push our worldwide circulation to well over the crucial 100,000 barrier. > Second, we will finally realize the goal of becoming a truly international > magazine, with a 10,000-copy boost to our United Kingdom distribution. And > third, readers worldwide will tune in to our first-ever CD of music and > spoken-word jamming - which we'll include as a free insert. Mixed by master > innovator DJ Spooky, the CD brings together some of the most outspoken and > accomplished artists of our time. What's the new music of revolution? Try > Ani DiFranco, Fugazi, Patti Smith, Coldcut, Allen Ginsberg, Public Enemy, > Negativland and more. > > Design anarchy > The second Adbusters book, _Design Anarchy_, will be in bookstores by > Christmas 2003. Self-published and weighing in at 320 large-format pages, it > will be an unmistakable catalog of the emerging anti-commercial design > aesthetic. > > UK office > Building on our increasing international presence, Adbusters will work to > open a London office, tapping into Europe's deep well of radical writing and > design. > > ABTV > Our on-line multimedia ABTV project is already refreshing almost daily with > new flash and video content from across the planet. We'll announce the > winners of our first ever ABTV contest soon, and introduce the world to some > of the best in activist new media. > > Legal action > With respected Canadian lawyer Clayton Ruby on the case, Adbusters is > preparing a high-level legal push for guaranteed public access to the > television airways. Now the search is on for a strong legal team to push > Media Carta - the Right to Communicate - in American courts as well. > > Subvertise > Get ready for Meme Warfare Tonight. Imagine: working with some of the most > powerful civil society groups in the world, we create a 180-day campaign of > 60-second "subvertisements," soundbites and news from the activist front. In > quick cuts and clever edits we create . . . a one-minute media revolution. > Then we buy our way onto CNN. Watch for it. > > Corporate spots > Don't forget Adbusters' ongoing campaigns. Watch for the CorporateSpotlight. > It nailed Coke and Big Tobacco, and now its falling on Nike, AOL Time > Warner, Eli Lilly and more. TV Turnoff Week is gaining power with the > emerging Media Democracy movement, and Buy Nothing Day is growing so fast we > can barely keep up. This year, look for our second major design campaign: > the Blackspot Sneaker. The big companies having been saying for years that > there's no way to make an eco-friendly, sweatshop-labor-free shoe. This > year, we're going to prove them wrong. > > Exciting times call for an ambitious program, and after the successes of > 2002, we know to aim high. To catch up on last year's highlights, read on. > > ------------- > LOOKING BACK > ------------- > > Selling out > In its second year as a bi-monthly, Adbusters rapidly approached the 100,000 > circulation barrier - and sold out of five of six issues published in 2002. > > www.adbusters.org > Adbusters' website is a worldwide base for jammers to meet, plan, organize > and talk. On Buy Nothing Day (Nov. 29, 2002), <http://adbusters.org> > recorded 29,100 unique visits - a new record for our Webby-award winning > website. Average unique visitors have now risen to a daily total of around > 10,000. > > Television > On August 7, 2002, we unveiled our most aggressive foray into television - > the heart of pop culture. Hosted on <http://adbusters.org>, Adbusters TV > lets online visitors watch a collection of culture jamming videos and > subvertisements, including a daily spotlight video. Most videos were culled > from our first-ever ABTV contest, which received almost 800 submissions from > video artists around the globe. > > ABTV has already conquered the mainstream. An online campaign raised $18,400 > to put our Burping Pig Buy Nothing Day uncommercial on CNN. Thanks to > hundreds of supporters, our pig spot appeared in primetime on Lou Dobbs > Moneyline. Earlier, during TV Turnoff Week (April 22-28), we aired an even > cheekier 30 seconds of blank screen time. And on April 18, we reminded over > a million CNN viewers that "television isn't real, but the addiction is." > > Campaigns > In addition to the breakthrough CNN spot, we saw Buy Nothing Day festivals, > teach-ins, protests and actions spread from Texas to Croatia, from Italy to > Australia. At least one million consumers slipped off the corporate radar in > 60 countries worldwide. The new Curb Your Consumption campaign enlisted the > Queen, the Pope, a red-coated Canadian Mountie and Uncle Sam himself in the > fight against rampant consumerism. See the <http://curbit.org> for updates, > downloads, posters and more. > > Around the world > Adbusters' staff and editors regularly speak at schools, conferences and > conventions worldwide. Last year saw publisher and editor-in-chief Kalle > Lasn travel to Israel for the Hebrew launch of his book, Culture Jam, and > spoke at a branding conference in Zurich. In October 2002, Lasn joined > creative director Mike Simons for a presentation for the Architecture + > Design Forum at the San Francisco Museum of Modern Art. Earlier in July, > Simons joined associate art director Paul Shoebridge to speak at the > Industrial Designers Society of America national conference in Monterey, > California. And in late August, senior editor James MacKinnon and managing > editor Aiden Enns took the Adbusters message to the Word Summit on > Sustainable Development in Johannesburg, South Africa. > > Roots > Remember: it all started just 12 years ago. In 1989, publisher Kalle Lasn > tried unsuccessfully to purchase TV airtime for an ad critiquing the forest > industry. Lasn, together with Bill Schmalz, took action. That same year, > they founded the non-profit Adbusters Media Foundation and published Vol. 1, > No. 1 of Adbusters. The world has never been the same. > > It's still a wild ride every day, and we couldn't do it without you. Thanks, > everyone, for your ongoing support. > > Sincerely, > > The Staff & Volunteers > Adbusters Media Foundation > > > ----------------------------------------------------------------- > Want to join the Culture Jammers Network? > Visit http://adbusters.org/information/network/ > > To unsubscribe from the list, simply send an email to > [EMAIL PROTECTED] with the word "unsubscribe" in the subject. > > ___________________________________________ Rekombinant http://www.rekombinant.org
