Symposium „P/ART/ICIPATE I -  Participation, Cultural Entrepreneurship & 
Sustainability“

 

Do., 6.10., 13.30 - 19.30 // KunstQuartier / Bergstraße 12 / 5020 Salzburg / 
Atelier // Moderation: Birgit Breninger 

 

The Symposium is the 1st of a series of Public Guest Lectures „P/ART/ICIPATE - 
Contemporary Arts initiating cultural and social change 
<http://www.w-k.sbg.ac.at/contemporary-arts-cultural-production/forschungsprojekte/participate-ringvorlesung.html>
 “.

Concept: Siglinde Lang/Elke Zobl (Programme Area Contemporary Arts & Cultural 
Production <http://www.w-k.sbg.ac.at/conart> ) in Cooperation with 
Doktoratskolleg Kunst und Öffentlichkeit 
<http://www.w-k.sbg.ac.at/quicklinks/doktoratskolleg.html> 

 

How do cultural producers and entrepreneurs generate and negotiate processes of 
participation, innovation, social change and sustainability? Elke Zobl 
discusses in her presentation participatory cultural production at the 
intersection of art, activism and DIY culture, Rene Kooyman presents findings 
and perspectives from the EU-wide study „The entrepreneurial dimension of the 
cultural and creative industries" and Larissa Krainer raises the question of a 
"cultural dimension" of sustainability. 

 

Schedule (all in English):

13:30-13:45   Birgit Breninger: Welcome & Introduction

13:45-14:30   Elke Zobl: From Doing-It-Yourself to Doing-It-Together: 
Participatory cultural production by young women

14:30-15:15  Rene Kooyman: The entrepreneurial dimension of the cultural and 
creative industries

15:15-15:45  Break

15:45-16:30  Larissa Krainer: Sustainability as Culture

16:30-17:00  Panel Discussion

17:00-17:30 Break

17:30-18:30  Working groups:

A: Cultural Entrepreneurship // Rene Kooyman

B: Cultural Sustainability // Larissa Krainer

C: Participation & Civic Engagement // Elke Zobl

18:30-19:30  Presentation of Results and Final Discussion

 

Information & Registration: Roswitha Gabriel; [email protected]; 
0043-0662-8044-2383, www.w-k.sbg.ac.at/conart

 

 

Abstracts & Speakers

 

The entrepreneurial dimension of the cultural and creative industries // Rene 
Kooyman

The impact of culture and creativity or ‘culture‐based creativity' has 
attracted much attention in the debate on fostering and unlocking the potential 
of an European ‘creative economy' thriving on its innovative potential. The 
cultural and creative industries (CCIs) offer the opportunity to bring 
essential change in non‐technological innovation for products and processes. A 
cultural and creative entrepreneur can be understood as someone who creates or 
brings to market a cultural or creative product or service and who uses 
entrepreneurial principles to organise and manage this creative activity in a 
commercial manner. 

CCI enterprises, in particular SMEs, have specific characteristics that may 
separate them from 'regular' entrepreneurship. They frequently operate in 
specific market conditions, produce goods that are 'cultural' by nature, work 
with people who are often more content‐driven than commercially oriented and 
usually create very small enterprises (micro‐SMEs) that may exist on the basis 
of permanent networks. 

The use of different strategies by these micro‐SMEs is necessarily small‐scale, 
highly dynamic and requires risk‐taking in order to compete with more 
established enterprises that do not require such flexibility. A number of 
obstacles will be identified; access to finance, market access, IPR 
instruments, entrepreneurship training and skills, access to innovation, 
clusters and collaboration within an urban environment.

 

Rene Kooyman received a Master in Music Education from the State Conservatory 
of Music in Utrecht, and a Master of Social Science at The State University in 
Groningen (RUG), the Netherlands. He graduated with a major in Urban and 
Regional Planning. After setting up the European Helpdesk Intellectual Property 
Rights (IPR Helpdesk) for the European Commission (Directorate General XIII: 
Research and Innovation) in Luxembourg, he moved to Switzerland, where he 
received a DEA (Diplôme Educations Approfondies) at the University of 
Geneva.Recently Rene Kooyman has been responsible for the UNCTAD Creative 
Economy Conference in Amsterdam. He has been appointed as Senior Researcher at 
the EU EACEA Research Project on the Entrepreneurial dimensions of cultural and 
creative industries.

 

 

From Doing-It-Yourself to Doing-It-Together: Participatory cultural production 
by young women // Elke Zobl

In the past twenty years we have been observing an increasing number of young 
women taking the tools of cultural production into their hands and working as 
collectives in transnational and temporary project-based contexts. Often their 
roles become blurred: They act as artists, activists, cultural entrepreneurs 
and collaborative producers. Many of these feminist-oriented projects aim to 
create participatory and process-based cultural production in which a 
low-threshold is set for participation. However, they are also represent 
limited and contradictory spaces that sometimes fail and produce exclusions. In 
this talk I will explore participatory cultural production by young women today 
at the intersection of Do-It-Yourself (DIY) culture, activism, art, media and 
feminism. I will hereby explore three examples in the context of Leah 
Lievrouw's genre framework of alternative and activist new media (2011) to see 
if and how they are making interventions into cultural and social meaning 
making: Alternative media: self-published magazines - so called "Zines", 
self-organized, participatory arts- and cultural community festivals - so 
called "Ladyfests", and "Craftivism", the fusion of critical (or "radical") 
crafting with activism. 

 

Elke Zobl is assistant professor at the Department of Communication at the 
University of Salzburg and head of the Program Area 'Contemporary Arts & 
Cultural Production' at the Focus Area 'Wissenschaft und Kunst'. She has been 
holding a Hertha-Firnberg postdoctoral scholarship at the Communication 
Department, University of Salzburg, for the "Young Women as Creators of New 
Cultural Spaces" project (2007-2011, funded by the Austrian Science Fund). She 
also coordinates the "Feminist Media Production in Europe" research project 
(2008-2011, funded as well by the Austrian Science Fund). Her research focuses 
on contemporary art and cultural production, alternative media, participatory 
culture, social change, cultural studies and gender studies. 
www.grassrootsfeminism.net

 

 

Sustainability as Culture // Larissa Krainer

What could be described as the "cultural dimension" of Sustainability? And why 
should ethics be discussed in order to answer this question? The ideas of 
sustainability and sustainable development cannot be seen as purely neutral 
demands. They are based on ethical values, focusing either on different "goods" 
(ecological, economical, social or cultural), or on various dimensions of 
justice (between cultures, generations and classes) or global fairness (trade, 
access to the media). Many concepts have been proposed, mostly connected with 
suggestions for action - on many levels from political through economical to 
private. However, very few of them, in fact, were put into practice. This can 
be explained as a matter of culture. The dominant model of modern society 
follows technical and economical values that promote production and 
consumption, profit and competition, speed and innovation. Our culture 
therefore seems unsustainable. More than that, it seems that our culture even 
works against sustainable development. If so, we have to recognize conflicts of 
values that cannot be solved by well-meaning advice. Contradictions have to be 
handled in a different way. Process ethics is a model that helps to organize 
ethical debates and finally to balance conflicts and contradictions of values. 

 

Larissa Krainer, (b. 1967) professor for Communication Science, university of 
Klagenfurt, studied Philosophy and Media and Communication Science in 
Klagenfurt and graduated there 1994 (M.A.) with a dissertation on magazines for 
women in Austria. From 1986-1995 she worked as a journalist in different local 
and national media, 1995-1997 she was regional manager of amnesty 
international. Since 1998 at the University of Klagenfurt (first Head of 
Department of Intervention Research and Cultural Sustainability, since 2009 
Department of Media and Communication Sciences, since 2011 Department of 
Intervention Research and Cultural Sustainability) where she qualified 2001 for 
lecturing in Media Ethics. Contributions to Process Ethics, Transdisciplinary 
and Intervention Research, Sustainable Sciences, Conflict Management and 
Organizational Communication (especially sustainability).

 

---------------------------

Mag. Roswitha Gabriel

Wissenschaft und Kunst

Referentin Programmbereich Contemporary Arts & Cultural Production

Bergstraße 12, 5020 Salzburg

0043 662 8044 2383

[email protected]

www.w-k.sbg.ac.at <http://www.w-k.sbg.ac.at>  

 

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