Do you want to send an e-mail message to the White House?

Good luck.

In the past, to tell President Bush - or at least those assigned to read his mail -
what was on your mind it was necessary only to sit down at a personal computer
connected to the Internet and dash off a note to [EMAIL PROTECTED]

But this week, Tom Matzzie, an online organizer with the A.F.L.-C.I.O., discovered
that communicating with the White House had become a bit more daunting. When Mr.
Matzzie sent an e-mail protest against a Bush administration policy, the message was
bounced back with an automated reply, saying he had to send it again in a new way.

Under a system deployed on the White House Web site for the first time last week,
those who want to send a message to President Bush must now navigate as many as nine
Web pages and fill out a detailed form that starts by asking whether the message
sender supports White House policy or differs with it.

The White House says the new e-mail system, at www.whitehouse .gov/webmail, is an
effort to be more responsive to the public and offer the administration "real time"
access to citizen comments.

Completing a message to the president also requires choosing a subject from the
provided list, then entering a full name, organization, address and e-mail address.
Once the message is sent, the writer must wait for an automated response to the e-mail
address listed, asking whether the addressee intended to send the message. The message
is delivered to the White House only after the person using that e-mail address
confirms it.

Jimmy Orr, a White House spokesman, described the system as an "enhancement" intended
to improve communications. He called it a "work in progress," and advised members of
the public who had sensitive or personal matters to bring up with President Bush to
use traditional methods of communications, like a letter on paper, a fax or a phone
call.

He said the White House, which gets about 15,000 electronic messages each day, had
designed the new system during the last nine months in partnership with a private firm
that he would not identify.

"It provides an additional means for individuals to inquire about policy issues at the
White House and get a personalized response in 24 to 48 hours," said Mr. Orr, the
Internet news director at the White House.

It is still possible to send a traditional e-mail message, he said, but the sender
will receive the automated reply and there is no guarantee it will be read or
responded to.

Some experts in Internet usability think the new method for sending messages is not
doing much to enhance communications between the White House and the public.

"Over all, it's a very cumbersome process," said Jakob Nielsen, an authority on Web
design who helps run a consulting group, Nielsen Norman Group, in Fremont, Calif.
"It's probably designed deliberately to cut down on their e-mail."

The White House said it was taking its Web usability critics in stride.

"When it comes to a Web site, it's a bit like a movie," Mr. Orr said. "Some will say
it's a tour de force; some will say it fell flat."

He said the new procedure provided a straightforward way for a citizen to let an
opinion be known and at the same time receive a quick, tailored response from the
White House.

Acknowledging that there had been glitches in the first few days, Mr. Orr said the new
system was being improved. "Having tried it myself," he said, "I would say it's pretty
user-friendly."

But Dr. Nielsen said he found a variety of shortcomings in the White House system,
including what he called a deeply buried privacy policy and a lack of indicators
marking one's progress in traversing each of the multiple Web page steps. He
complained as well about a poorly designed approach to confirming that a message had
actually been sent.

The various categories for describing a message's subject are also a big muddle, Dr.
Nielsen said.

"One of the categories is `National ID Card,' " he said. "Does it mean you're in favor
of national ID or in favor of the president's position, which it doesn't describe?"

Mr. Matzzie, the A.F.L.-C.I.O. organizer, discovered the new White House e-mail system
when he started a campaign to protest the administration's proposals to change the way
overtime pay is to be calculated.

He said he particularly disliked being forced to specify whether he was offering a
"supporting comment" or a "differing opinion" to President Bush.

"Can't I just say something or ask a question?" he said...."

<Snipped>

http://www.cnn.com/2003/US/07/18/nyt.markoff/




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