Price changes as of today:
Servers Alive v4 Enterprise Edition: $219 (was $179)
Servers Alive v4 Standard Edition: $99 (was $119)
Upgrade from v4 Standard to Enterprise: $106 (was $85)
Upgrade from older to v4 Standard: $56 (was $45)
Upgrade from older to v4 Enterprise: $138 (was $111)
Support/maintenance contract: $85 (was $69)
Reason?
See below.
At Woodstone, we are constantly working to improve the quality of our
products and to maintain our highly competitive pricing structure.
As a Belgian based company, all our expense obligations are incurred in
EURO, and all our revenues are converted to EUROS. All of our staff are paid
in EUROS that derive solely from your purchases.
In times of US Dollar stability this has been very convenient, both for our
customers and for us, because the US Dollar is so highly regarded that most
people are aware of the exchange rate between their own currency and the US
Dollar. It has rarely been necessary or desirable to quote our prices in any
other currency.
However in times of extreme volatility, we face something of a dilemma. We
are very reluctant to raise our prices, but we also need to maintain our
revenues in EURO terms.
For example, from January 2001 to December 2004, the US Dollar fell sharply
against the EUROr, from a peak of 1.1 down to .8 (or, put in US$ terms, from
US$0.90 to US$1.25 per EURO).
This represents a loss of a more then 25% of our revenue purely as a result
of changing currency values. We could not indefinitely withstand such a
decline.
As a result of the major variations in international exchange rates, we've
concluded that it is necessary to peg our prices to a nominal EURO price
range, the midpoint of which will then be quoted at the equivalent rate in
the major international currencies, particularly the US Dollar.
We will maintain our practice of keeping the US Dollar price as stable as
possible, within that price range. Only when the EURO income that we receive
falls below the lower end of the range will we change our quoted prices.
And of course, when the exchange rates go the other way, and the income we
receive goes above the upper end of the range, we will also adjust downwards
immediately.
By this means we intend to maintain as stable a value proposition as
possible in a world of floating exchange rates. We believe this is in
everyones best interests.
Our products will still provide exceptional value for money.
We will continue to work as smart and as hard as we know how to provide you
with quality networking tools at affordable prices.
Dirk.
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