As an addendum to one of today's discussions.
Patrick http://wicklow.com/news/2007/12/03/wicklow-news-newspaper-launches-and-rattles-the-wicklow-people/ A bit of competition for the "hearts and minds" of the great newspaper buying public in County Wicklow is a good thing. I found the Wicklow News to be a good read and had a more modern "look and feel". One thing I noticed with the Wicklow News is that it is definitely following the example of the Dunn Daily Record in the USA. The founder of that newspaper, Hoover Adams, issued a notice to his staff in 1978, expressing his frustration at the lack of focus on local issues in the paper. He said: "All of us know that the main reason anybody reads a local newspaper is for local names and pictures. That's the one thing we can do better than anybody else. And that's the thing our readers can't get anywhere else.". The Dunn Daily Record has the highest readership penetration of any newspaper in the USA. It's actually 112% ! When asked why the newspaper was so successful, Adams said : "It's because of three things: Names, names and names". Patrick. -- http://haller.ws PGP 0x560F0523 = 1A66 B95A 0D66 9087 47D8 1CC4 9077 5028 560F 0523 --~--~---------~--~----~------------~-------~--~----~ Website: http://saturdayhouse.org/ Post: [email protected] Unsubscribe: [email protected] -~----------~----~----~----~------~----~------~--~---
