I like the idea of a bumper sticker slogan for the same reason as "elevator pitches" are useful - they don't cover everything, and they don't try to be precise - just give enough information to whet the reader's/listener's appetite.
And with that, I offer the following: "Software Security Keeps the Bad Guys Out" No, it's not precise - it doesn't define bad guys, doesn't say anything about intent, etc. But it's something people (even CEOs) can understand, and it provides the motivation for a potential purchaser of software security technology. --Jeremy _______________________________________________ Secure Coding mailing list (SC-L) SC-L@securecoding.org List information, subscriptions, etc - http://krvw.com/mailman/listinfo/sc-l List charter available at - http://www.securecoding.org/list/charter.php
