? 2011?11?18? 23:51, Tom Hoffman ??:
> SchoolTool has always lacked a punchy slogan. 

If you intend to use slogan to sell, let's associate it with the way
school management thinks.

Picture a school management staff. She has to deal with a lot of data
and spreadsheets, scores, enrolment, time-table. So what does she think
of her work? "It never ends." "I never get it all correct." "It's a lot
of trouble."

So to get her attention:

  * School management with schooltool: Everything is in its place.
  * Hassle-free school management.

How you think?
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