http://www.newscientist.com/article.ns?id=dn7886

DVD format war escalates as talks fail

13:10 23 August 2005

NewScientist.com news service


Japanese electronics giants said on Tuesday they would go ahead with
incompatible formats for next-generation DVDs after talks to reach a
common standard failed.

The decision presents consumers with a choice much the same as when video
cassettes came out in the 1970s. The duelling HD DVD and Blu-ray formats
parallel the battle between Betamax and VHS and - a fight which Betamax
eventually lost.

Next-generation DVDs, expected to hit the mass market late in 2006, are
billed as offering cinematic quality images and new possibilities for
interactive entertainment.

Sony's Blu-ray disc is expected to have a greater storage capacity but
also be more expensive to make, at least in the short term, as the format
has greater differences from current-generation DVDs.
Software schedule

Toshiba, maker of the HD DVD (High Density Digital Versatile Disc), said
it was still in talks with Blu-ray designer Sony to find a common format
but in the absence of an agreement it was going to push ahead with
production of its own format.

“[We are] planning to launch our first HD DVD products by the end of 2006.
To do that, we have to start production of software for it by the end of
August," a Toshiba spokeswoman said.

"We have not set a time limit for the talks" on a common standard, she
added, “but we have not reached any concrete agreement yet". A Sony
spokesman said future negotiations would be held if there was "an
opportunity for it".

But the Sony spokesman was bullish about Blu-ray becoming the "single
standard". He said: "We have focused on improving our format with many
technological breakthroughs. It is desirable that the market has a single
format for the next-generation DVD. So Blu-ray has improved itself so that
all firms will support the format."
Multi-functional hardware

After three years of fighting, the two sides agreed in April to study
compatibility to prevent a scenario in which future Sony discs do not work
on Toshiba players, or vice versa.

But even if consumers have headaches when next-generation DVDs first hit
mainstream stores, analysts note that the electronics industry has become
more sophisticated since VHS and Betamax.

"In the digital era, it is easier for hardware to become multi-functional.
It is different from the analogue period, like with video formats," said
Osamu Hirose, an analyst at Tokai Tokyo Research Center.

"The difference between the two formats are things such as pickups and
laser wavelength. Eventually, multi-functional DVD players should be able
to overcome the difference. Consumers will only have to wait a little
until that time comes," he said.

Some electronics firms, including Paris-based Thomson, have said they
would support both HD DVD and Blu-ray formats. Supporters of the Blu-ray
technology include Apple Computer, Dell, Hewlett-Packard and Samsung
Electronics.

Among the Hollywood studios, Walt Disney and Sony Pictures Entertainment
back Blu-ray, while HD DVD supporters include Paramount Pictures,
Universal Pictures and Warner Brothers Studios.



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