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http://www.wired.com/entertainment/hollywood/news/2007/09/geektv

Sci-Fi, Freaks and Supergeeks Take Over TV Screens

By Mark Anderson

09.24.07


A memo saying "geek chic is going mainstream" must have circulated among
network TV execs as they concocted this fall's prime-time lineup.

Hoping to woo coveted geek eyeballs, they've put their money on nine new
shows focusing on - or catering to - nerds, freaks and outsiders of every
type.

"Geeks are the new cool," said Teri Weinberg, NBC Entertainment's
executive vice president. "We are all gravitating towards the underdog."

Geek TV shows like The Big Bang Theory, The Sarah Connor Chronicles and a
retooled Bionic Woman make up roughly 20 percent of the major networks'
new prime-time programming for the 2007-08 season. They join returning
geek favorites that include ABC's Ugly Betty, NBC's Heroes and the SciFi
Channel's Battlestar Galactica, which blasts back with a two-hour
made-for-TV movie later in the year and a fourth season beginning in '08.

Perhaps the most hotly anticipated, new geek TV show is NBC's Chuck, a
phish-out-of-water story about a computer nerd whose brain becomes the
unwitting recipient of an encoded e-mail containing the government's
darkest secrets.

Joseph McGinty Nichol, aka McG, directed the Chuck pilot. He said the
trend toward geek, underdog and outsider stories in TV is really just a
mirror pointed back at American culture.

"There's always a delay between what's really happening in the streets and
what you see reflected in the movie theaters on Friday and on network
television night-in, night-out," he said.

Hollywood, he said, is playing catch-up with IT culture.

"The classic shape of the computer geek is over when Bill Gates became the
(richest), most aspirational, coolest guy in the world," he said. "He is
the original thick-glasses, pocket-protector guy. Now who doesn't want to
be like Bill Gates?"

The pilots for five of the new geek TV series stand out as programs good
enough to keep an eye on. (See our reviews.) One of the nine, a British
import, will come out on DVD early next year, and an Americanized
adaptation of it (currently unavailable for review) will air on NBC around
the same time.

What distinguishes the five best shows - ABC's Pushing Daisies, The CW's
Reaper, NBC's Chuck, U.K. Channel 4's The IT Crowd and Fox's The Sarah
Connor Chronicles - reads like either a cheesy Zen mantra or a fortune
cookie bromide: Accept what you are, and know what you're not.

Each carves out its own unique, well-conceived geek subspace and keeps
within its own self-defined borders, whether it's exquisitely crafted
characters in a vivid fantasy world (Daisies), demon-slaying slackers
(Reaper), tech-department nerds (The IT Crowd) or fugitives from a
Terminator-fouled future (Sarah Connor).

The influence of geek guru Judd Apatow extends well into the current
season. He was director of box-office-smash outsider comedies The
40-Year-Old Virgin and Knocked Up, producer of the blockbuster Superbad,
and creator of the nerd-TV gold-standard series Freaks and Geeks, which
ran for two years on NBC before attaining cult status. Many of Apatow's
past projects are now being cloned for the small screen.

Chain-store working stiff Andy Stitzer (Steve Carrell) of 40-Year-Old
Virgin finds two spitting-image counterparts in the roles of Sam Oliver
(Bret Harrison in Reaper) and Chuck Bartowski (Zachary Levi in Chuck). And
the Superbad-Freaks and Geeks rendition of high school life from the
outsider's point of view serves as an essential plot summary of The CW's
new Aliens in America.

"I feel like we're living in a Judd Apatow universe," McG said. "It's a
wonderful voice to echo."

Thom Sherman, executive vice president of drama development at The CW,
said that as the world becomes more dependent on technology, those who can
better master it gain higher status than yesterday's Revenge of the Nerds
herd did.

"Technology and the internet are playing a big part of everybody's world,"
he said. "At its core, people want to see themselves in the lead
characters in shows. Whether we call them 'geeks' or 'nerds,' the major
quality of these people is they all seem like good, normal, underdog-type
characters. You can step into their shoes, and they're just like you and
me."

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