September 8, 2008

Gallup Daily: McCain's Bounce Gives Him 5-Point Lead

Leads Obama 49%-44% in first results conducted fully after GOP 
convention

PRINCETON, NJ -- John McCain leads Barack Obama, 49% to 44%, in the 
immediate aftermath of the Republican National Convention, according 
to the latest Gallup Poll Daily tracking results.



These results are based on Sept. 5-7 interviewing, and are the first 
in which all interviews were conducted following the completion of 
the GOP convention. Immediately prior to the convention's Sept. 1 
start, Aug. 29-31 interviewing showed McCain with 43% support among 
registered voters, compared with 49% today. Thus, Gallup credits 
McCain with a six-point convention bounce.

That is slightly better than Barack Obama's four-point bounce from 
45% in Aug. 22-24 polling before the Democratic National Convention 
started to 49% immediately after it concluded. Since 1964, the 
typical convention bounce has been five percentage points.

Here is how the candidates' convention bounces compare with prior 
presidential candidates.



The net effect of the GOP convention bounce is that McCain has moved 
from a trailing position as the convention was getting underway (49% 
Obama, 43% McCain) to a leading position (49% McCain, 44% Obama).

McCain's current 49% share of the vote is his best performance in 
Gallup tracking to date. His five-point lead is his best since early 
May, when he led Obama by six points (48% to 42%). Obama has led 
throughout much of the campaign, and has led nearly all of the time 
since he clinched the Democratic nomination in early June. (To view 
the complete trend since March 7, 2008, click here.)

McCain has led Obama in each of the three individual nights' data 
comprising today's three-day rolling average, but the real question 
is whether he can sustain the lead as voter excitement around the 
convention fades. Since 1964, the first election year for which 
Gallup could reliably measure convention bounces, there have been 
only two examples in which one candidate consistently trailed until 
the time of his party's convention, but took the lead after and never 
relinquished it. Those occurred in 1988 for the elder George Bush and 
1992 for Bill Clinton.

But there are also examples where a consistently trailing candidate 
took the lead after his party's convention, but later relinquished 
it -- Jimmy Carter in 1980 and Al Gore in 2000.

The most common pattern has been for one candidate to consistently 
lead prior to both conventions, and to maintain a lead during the 
convention period, even if his opponent got a convention bounce.

There is potential for further movement in the campaign, most notably 
with three presidential debates and one vice presidential debate 
scheduled for late September through mid-October, in addition to the 
intensive day-to-day campaigning between now and Election Day. -- 
Jeff Jones



(Click here to see how the race currently breaks down by demographic 
subgroup.)

Survey Methods

For the Gallup Poll Daily tracking survey, Gallup is interviewing no 
fewer than 1,000 U.S. adults nationwide each day during 2008.

The general-election results are based on combined data from Sept. 5-
7, 2008. For results based on this sample of 2,733 registered voters, 
the maximum margin of sampling error is ±2 percentage points.

Interviews are conducted with respondents on land-line telephones 
(for respondents with a land-line telephone) and cellular phones (for 
respondents who are cell-phone only).

In addition to sampling error, question wording and practical 
difficulties in conducting surveys can introduce error or bias into 
the findings of public opinion polls.

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