Excuse me while I laugh my narrow a$$ off...

<-----Original Message-----> 
>From: Tracey de Morsella
>Sent: 9/19/2008 2:05:23 AM
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>Subject: Re: [scifinoir2] Jerry Seinfeld And Bill Gates' Microsoft Ads
Being Pulled
>
>
>Microsoft is preparing to pull its TV ads featuring comedian Jerry
Seinfeld and
>Microsoft's co-founder and chairman Bill Gates. 
>Microsoft spokesman Frank Shaw said the end of the Seinfeld ads was
planned well
>in advance, and wasn't coming in response to any criticism of the
spots. "All
>along we said we were having a teaser campaign," he said. "We're
getting ready
>to start the second phase. This was the plan all along." 
>The news, broken this afternoon by Valleywag, comes just days after
Microsoft
>aired the latest in the series of commercials, produced by Crispin
Porter +
>Bogusky, featuring the two men in comic situations. The ads have been
largely
>panned as a strained effort on the software giant's part to not only
promote
>Windows but also portray Microsoft as cool and in touch with regular
consumers
>-- basically, to counter the stodgy image painted in Apple's "I'm a
Mac, I'm a
>PC" ads.
>Seinfeld, who reportedly received $10 million for his efforts, was a
superstar
>in the 1990s with his hit show. Using him now, in 2008, only added to
>Microsoft's image as being behind the times, critics said. Some
viewers, such as
>the writers on Ars Technica, said the ads just left them scratching
their heads.
>(If you can't easily find the ads on YouTube, Microsoft provides them
on its site). 
>In the first ad, the two meet each other in a mall and pick out new
shoes. In
>the next ad, which is in two parts, Gates and Seinfeld stay with a
so-called
>normal family so they can work on a shared problem: To break out of
their elite
>bubbles and connect with real people. 
>But the stay with the family doesn't go well, culminating with Bill
Gates
>telling a little girl, "You're not so real." (I actually howled.)
>Just unleash Gates, without the cardigan and avuncular image, sticking
it to the
>smug "I'm a Mac" guy. 
>-- Michelle Quinn
>Bill Gates and Jerry Seinfeld in a TV ad by Microsoft
>http://latimesblogs.latimes.com/technology/2008/09/no-more-bill-ga.html
> 
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