Dark Knight' Rides Off Into the Sunset
by Brandon Gray

The Dark Knight
 
 
 
March 7, 2009

As the Watchmen entered the fray, the biggest superhero exited. Distributor 
Warner Bros. has hung up the cowl and cape for The Dark Knight after 231 days 
of service. With a $533.3 million final tally as of Mar. 5, the picture is the 
top superhero or comic book movie of all time.

The Dark Knight stands as the most attended movie since Star Wars: Episode I - 
The Phantom Menace in 1999, ranking 27th on the All Time Adjusted for Ticket 
Price Inflation chart. Unadjusted, writer-director Christopher Nolan' Batman 
sequel is second only to Titanic, and its phenomenal 33-week run includes $49.9 
million from IMAX venues, a record for a two-dimensional re-mastered IMAX 
release. Worldwide, which is domestic and foreign grosses combined, it recently 
crossed the billion dollar mark, the fourth movie in history to hit that 
milestone.

One of the most impressive and relatively unheralded feats of The Dark Knight 
was how it performed by one of the key measures of a sequel's success: 
comparison to its predecessor. In 2005, Batman Begins reached blockbuster 
status, grossing $205.3 million. That was a great number on its own, especially 
given how the picture had to overcome the stench of the prior Batman movie, 
Batman and Robin. Batman Begins was well liked by moviegoers and the picture 
promised The Joker as the next villain (before Heath Ledger was even cast), 
getting the buzz rolling for the sequel. The Dark Knight was expected to exceed 
Batman Begins because of that foundation, but it soared at an unprecedented 
level for a sequel to a blockbuster, earning more than two and half times the 
gross of its predecessor.

In its final week, The Dark Knight played at 54 sites, making $131,364 to rank 
in the Top 50. Business was up nearly five percent from the previous week and 
the picture continues this weekend at a handful of theaters, but Warner Bros. 
has pulled the plug. That's not unusual. Most studios cease box office tracking 
when their movies drop to a certain level, sometimes even when those movies are 
still showing at a significant number of theaters or ranking relatively highly 
on the charts. Dark Knight was the last hold-out to close among movies released 
in July.

In addition to the end of The Dark Knight, Universal Pictures retired The Tale 
of Despereaux and The Unborn, despite the fact that each movie is still playing 
at over 100 theaters. The Tale of Despereaux was a modest mouse, grossing $50.9 
million in 11 weeks. The Unborn, written and directed by Dark Knight story 
co-writer David S. Goyer, died out at $42.7 million in eight weeks, which was 
within the average range of similar horror movies.

Reply via email to