TV and Movie Streaming Soared in the Last 6 Months - http://newteevee.com/2009/08/05/tv-and-movie-streaming-soared-in-the-last-6- months/
A new <http://www.ipsos-na.com/news/pressrelease.cfm?id=4481&wt.mc_id=1110055> study from Ipsos MediaCT shows that the number of people streaming TV shows and full-length movies has grown dramatically in the past six months. According to Ipsos' MOTION report, in the past thirty days, 26 percent of online Americans have streamed a full-length TV show, and 14 percent have streamed a full-length movie. This is more than double the amount Ipsos measured in Sept. 2008. This follows a recent <http://newteevee.com/2009/07/28/forrester-one-quarter-of-web-users-watch-on line-tv-shows/> Forrester report that found 25 percent of online consumers surveyed watched TV online, up from 20 percent last year, and a Pew <http://newteevee.com/2009/07/29/pew-video-watching-now-more-popular-than-so cial-networks/> report that found more than 35 percent of U.S Internet users have watched a television show or movie online. This rise is thanks in part to Hulu, which launched its mainstream media blitz at the Super Bowl this year and has run a series of commercials featuring Hollywood stars like Alec Baldwin, Eliza Dushku and Denis Leary. Driving much of this online video consumption is the young folk ages 18 - 24. Ipsos reports that in the past 30 days, 30 percent of them have streamed a full-length movie and 51 percent have streamed a full-length TV show. No wonder cable companies want to implement TV <http://newteevee.com/2009/06/23/what-you-need-to-know-about-tv-everywhere/> Everywhere plans now, before the kids get too comfortable with the cord-cutting <http://newteevee.com/2009/03/03/cord-cutting-may-be-myth-now-but-reality-in -5-10-years/> . Despite this growth, Ipsos is quick to point out that web video isn't replacing TV. It says the average American currently watches 15 hours of television a week and just two hours on their computer.
