Roger wrote: > Observe how the end user, customer flicks through the most psychologically > designed information packages absorbing little but focusing on the item they > want. > Unless of course the brochure or information is expressly intended to alter > the > customer perception in some way which is dishonest and loses credibility. I's not called Dishonest - It's called Marketing! P^))
And of course - design ( Good and or Bad ) has it's place within that field of Human Activity! It's interesting to consider what the customer wants. Often they don't know until they see it and know of it! If you consider some of the uses of publishing in recent years it would seem that Apple are very dishonest - did anyone need and I Pod - or did they work to create demand by manipulating the client base by altering their perceptions through psychological means and creating an element of desire - perceived "Coolness"....????? The same applies to an IMac... an Arga ( British Cooking Range - very expensive and seen as quite a status symbol by many) ... a new model car.... Design will always be about manipulation of the viewer... and folks are still wondering about Leonardo and that ladies smile after many centuries! Using image to create and direct interest is a modern tool and part of marketing - even if you disagree with the profligate society that results. Folks only object to design if they feel manipulated or recognise that manipulation is occurring - they don't when they go with the flow and feel good about where they are taken! P^))
