Kristof Coomans <[email protected]> wrote on 08/07/2010 15:33:

> On Thu, Jul 8, 2010 at 2:34 PM, Gaetano Giunta<[email protected]>  wrote:

>>  [...]
>> The downside is that you will get a perfectly valid url 
>> 'http://my.site/footer/contact us' which is never used on your site, as 
>> 'http://my.site/contact us' is
>> used instead (use the main location of objects to get it), but google might, 
>> by its sheer magic, find it out and index it someday - seo gurus will tell 
>> you that
>> having the same page with 2 urls will lower your score... You might counter 
>> that by having customized templates that redirect to the main obj location, 
>> but that
>> will take you more dev time.
>
> Don't fear the possibility of lower search ranking when the same
> content can be found on different URLs, this is easy to solve by
> letting the search engine know about the preferred URL. For more
> information, see
> http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html
>
> Best regards
>
> Kristof
>

Spot on!

I forgot to mention that (and also that seo gurus range from useless to 
downright evil!)
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