[marketing] Re: [ux-discuss] marketing discussion on ODF document icons - summary

2009-12-07 Thread Bernhard Dippold

Hi all,

I'm trying  to do a summary on what has been posted on d...@marketing:

Bernhard Dippold schrieb:

[... collection of comments ...]

You'll find the list in the wiki: 
http://wiki.services.openoffice.org/wiki/File:ODF_icon_discussion_on_mk-dev.ods 



If I'll find the time I'm going to summarize the discussion during the 
next days.
There have been comments on several sub-topics with regards to the ODF 
icons:


The _general idea to support ODF branding_ from OOo side is seen mainly 
positive, but not everybody wants to see it prior to OOo branding.
Strong support by Drew Jensen (One of the most important steps for OOo 
in the moment. Invest OOo's capital in market share.), skeptic notes 
by Peter Junge (OOo is not equal ODF.) and Lars Nooden (Project 
should focus on OOo instead of ODF branding.).


Using a _unique set of icons for document files_ leads to more 
differenciated comments. While some people prefer unmodified icons for 
all distros and ODF supporting products (Charles Schulz, Jürgen Schmidt: 
Application independency is one of the main messages., Use the icons 
as they are.), others feel very uncomfortable if the user can't 
recongize the application opening the file (Alexandro Colorado, John 
McCreesh: With many ODF supporting applications on the desktops, 
sharing a standard set of icons is not useful. Users need to know what 
application will start when they click an icon.). Lars Nooden proposed 
a logo or pictogram to identify ODF.
Peter Junge recommends standardized iconsets for any file format (Clear 
file type recognition should be the main priority.).


The _reduced color language_ (grey plus single color for the ODF badge) 
was commented quite often - a few positive remarks (Drew Jensen: 
Singularity of colors is a good thing.) stand against several skeptic 
ones: Many icon themes use one or two colors.  (Lars Nooden), 
Monochromatic icons affect OOo look and feel. (Jens Habermann).


There have only been a few comments on the present icons, similarities 
between text and spreadsheet icons as well as contrast improvements have 
been mentioned by Cor  Nouws, while Drew Jensen pointed out that the 
blue tone of the ODF badge would work as reference to MS Office's blue 
for text documents. He wrote: The product produced, both the graphics 
and the goals attained, [has been] quite impressive to me.


For _Linux distributions integration_ in their color schemes seems to be 
more important than unified icons. Michael Meeks (Include Linux distro 
artwork responsibles in the design development.), Martin Hollmichel 
(Feedback of the artist teams of Gnome and KDE is necessary.) and 
Thorsten Behrens (Icons will become vetoed, if they make the design 
schemes inconsistent) pointed out the necessity to contact the distro 
developer. Others commented on an easier adoption by distros and other 
products - leading to an improved overall presence of the ODF icons -, 
if they were allowed to integrate their symbols and color schemes. 
Acceptance of the icons would be easier, if there were a simple way to  
tune them. (Lars Nooden), Smooth integration in their icon themes with 
slight differences would be ok. (Martin Hollmichel). Even Jürgen 
Schmidt stated: Creation of more icons to address different design 
principals might be necessary., while Drew Jensen's position is 
different: As Linux distributions use their own application icons 
instead of the standard OOo ones already now, this is no point against 
ODF icons.


Using the present ODF icons in the _start center_ doesn't work well, 
even if the background would be adapted (Jens Habermann showed an 
example [1]). This could be improved by using modified ODF document 
icons, present the application icons instead on the start center or to 
create a third set of icons with more colors, specially designed for the 
start center. An alternative could be a general update to the start 
center. Separating the file type icons from the start center could help 
OOo based cross-platform applications to create their own slightly 
modified application iconography. (Drew Jensen).


Implications on _OOo branding_ have been mentioned by Volker Merschmann 
(We have developed a very straight branding and colour-scheme which 
goes through much parts of OOo. Using the ODF-icons would break this 
up.) and others (Jens Habermann: If colors are not used anymore, 
recreation of all marketing stuff will be necessary.), most comments 
want to keep at least the colors on the application icons.


Proposed _OOo marketing activities_:
Definition of the iconset has to be done by the OASIS ODF Adoption TC, 
therefore discussion in the OOo project might be the wrong place (Peter 
Junge). But with OpenOffice.org's market share we can take leadership in 
ODF icon adoption among other applications (Drew Jensen), while others 
(see comments on Linux distro integration) prefer contacting distros and 
other products to get a broader market share for ODF icons.
OOo could 

Re: [marketing] Statistics on good-day.net

2009-12-07 Thread Cor Nouws

John McCreesh wrote (4-12-2009 13:25)

Is there a problem?


For me there is:
no download data was recoreded on the day you specified, 05 Dec 2009. 
The last date when the latest download log was updated was 29 Nov 2009.


--
Cor Nouws
  - nl.OpenOffice.org marketing contact
  - Community Contributor Representative in the Community Council
Gevoel niet vrij te zijn? Zie www.nieuwsteversie.nl

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[marketing] videos for OOo in 2010

2009-12-07 Thread Florian Effenberger

Hello,

those of you who speak German, feel free to participate in our public 
video brainstorming for 2010:


http://wiki.services.openoffice.org/wiki/DE/Videos2010

We're currently collecting ideas, and also have one US and a German 
professional speaker who will do the voiceovers for free. As soon as the 
brainstorming is done, I'll try to translate the ideas into English - in 
the meantime, feel free to follow the wiki page.


Florian

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Re: [marketing] Statistics on good-day.net

2009-12-07 Thread John McCreesh
On Mon, December 7, 2009 12:55 pm, Cor Nouws wrote:
 John McCreesh wrote (4-12-2009 13:25)
 Is there a problem?

 For me there is:
 no download data was recoreded on the day you specified, 05 Dec 2009.
 The last date when the latest download log was updated was 29 Nov 2009.

Takashi, is this something you can fix?

Thanks - John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Join the hundred million - http://why.openoffice.org


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