[ubuntu-marketing] AssemblyTV
Hi all, I'm involved in organising and presenting AssemblyTV again this year in Finland, if you live in or can travel cheaply to Helsinki, give me a shout - looking to get an interview of indeterminate length with someone about Ubuntu and/or FLOSS. It's the 2nd to 5th August 2007, and would need recording sometime on either the Thursday or Friday for transmission the following day. Venue of your choosing, or I can secure you free entry into the party if you so wish. Preferable attributes required: Good communication skills - able to carry off the Ubuntu message. Fluency in English - Finnish optional. An understanding of FLOSS, and how it affects the community. If you could mail me off-list if you're interested, or discuss here if you're curious about the concept. Regards, Matthew Walster -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Leaflets
Hi all, I've been a bit quiet of late, but I have been lurking. One of the topics that caught my eye on the UK list was Popey's suggestion about leaflets [0]. There was a lot of discussion on the topic, then it just seemed to fizzle out. I'd like to resurrect the topic. I'm batting about some ideas at the moment for raising awareness of the Ubuntu name, so normal people (you know, Linux for Human Beings and all that?) can start to absorb it into their subconscious and eventually start to ask So what is this Ubuntu thing anyway? I've put a couple of the stickers I got with my ShipIt CDs at eye level in the local park, for example. (There's also a graffiti wall there that I think would look great with the Ubuntu logo splashed all over it, but I'm not sure that sends out the right message!) I intend to put a couple of post cards in the local supermarkets as well with specific messages targeting different audiences -- students, those people who copied Windows from a mate, those whose machines always seem to be virus-ridden, and so on. I think it would be a good idea to involved the Marketing Team on this (I'm not sure what the current status is with the DIY Marketing effort) to get their input and possibly re-use some of their existing work. Having asked a few people to ask me about Ubuntu, I got the following questions to add to the (already pretty long) list already raised in the thread: What does the word Ubuntu mean? What support would I get if I needed help? Does it have a GUI similar to Windows or do I need to learn code? How secure is it? Is Linux a passing fad? Cheers, JT [0] http://www.nabble.com/forum/ViewPost.jtp?post=10284127framed=y -- ---+ James Tait, BSc|xmpp:[EMAIL PROTECTED] Programmer and Free Software advocate | VoIP: +44 (0)870 490 2407 ---+ -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Announcing Ubuntu Gutsy translations opening
Hey guys, Here's an interesting opportunity to flex your marketing muscles :) Today, we've announce the opening of Gutsy translations in Launchpad. I've posted to various lists and popped a story on The Fridge. This opening is slightly different because it is much earlier in the development cycle than for previous releases. Previously, Launchpad had to go offline to import the translation strings for a new Ubuntu release. Following some great work from the Launchpad Translations guys, the import can now happen while Launchpad remains online. So, this means the import can happen whenever the Ubuntu team are ready for it to go ahead. It's a pretty straightforward internal announcement, really. But I think there's scope to give it a bit more of a push, if we can find the right way to do it, because it now means Ubuntu translators should have much longer to work on each release. What would you guys recommend, if anything? -- Matthew Revell - talk to me about Launchpad Join us in #launchpad on irc.freenode.net -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Announcing Ubuntu Gutsy translations opening
On Tue, 2007-06-12 at 17:19 +0100, Matthew Revell wrote: Hey guys, Hello :) It's a pretty straightforward internal announcement, really. But I think there's scope to give it a bit more of a push, if we can find the right way to do it, because it now means Ubuntu translators should have much longer to work on each release. What would you guys recommend, if anything? Pushed it to UWN #45 (work in progress). [EMAIL PROTECTED] has already been notified by Bruno Patri (earlier today). One concern was to lose some translation work if done before the strings get frozen (but not big concern however). Isabelle. -- bapoumba -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Regular people (was Re: Subject: Re: Selling Ubuntu to People)
On Tue, 2007-06-12 at 13:52 -0400, Mike Feravolo wrote: Good Day People: I don't know what Advocate means and I wouldn't even know how to spell it if there weren't spell checkers. I guess that's because I majored in Computer Science in college and not English. So I use small words to express my thoughts like sell, since that is what you have to do to get regular people to do something new. [I'm not going to put a warning about long e-mails, because people don't have to read this] Hmm, whilst you may be right, I'd still like to dispute this notion of regular people. I don't think we can make such a crass generalisation, nor are we justified to; although this 'rant' isn't really about marketing as such. I think we should be producing software that works well for us, and (considering we are all the same species.. mostly) it should be that this software also works well for other people. If it doesn't, I call that a bug, with merit just as any other bug. I don't specify a requirement on the person doing the developing, and each developer can have her own target audience: one general target audience of regular people is just too wide to be defined well enough to see what we are targeting! I, perhaps somewhat naively, fail to believe that people are so shallow that they can all be generalised over, or that they all fall for the same eye candy. Every person is different, but with a flexible system we can address any need. As a result, we cannot market to one audience. We must market specifically to audiences, cultures, separately. We cannot address the enterprise sector the same way we can talk to casual home users; or the enterprise sectors in China and France; or home users in India and the USA. By regular people, I assume you mean casual home users. And as you did not specify a smaller set, I will also assume North American casual home users, however much I'd like not to; for not every regular person in all the regular people is the same, nor is every regular person North American. However, this is not necessarily the sector with the most money in; even if it may be the most interesting - for you - to target. So is it the correct sector to target by regular people? Who knows! I certainly don't. However, we do all try and speak the same language. It would definitely be confusing if we didn't. So making assumptions is often a necessary part of life; not all things in life are scientifically precise (rather like standardising units of measurement for storage devices etc). Nonetheless, we are not here to make casual discussion on marketing to regular people. We want to be successful in our mission of Free Software ubiquity, as it pushes fairer ethics into the rest of life (not just software development), and for whatever other reasons, be they ideological or financial in origin. Hence, we must choose target audiences and discuss what the best method of marketing our product (in this case, Ubuntu; but it really doesn't matter - I can see this applying to any product). That's all folks, Toby Smithe -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Subject: Re: Selling Ubuntu to People
On Tuesday 12 June 2007, [EMAIL PROTECTED] wrote: | We do need a better dog and pony show, is that not what that Microsoft | Coffee table is. that is the pony show, by no means did they create a better dog. Plus, who is going to pay 20k for one of them things? -- Richard A. Johnson [EMAIL PROTECTED] GPG Key: 0x2E2C0124 signature.asc Description: This is a digitally signed message part. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
