WebTrends Dosed by Manoj S (MphasiS Software Services) What is WebTrends? WebTrends is a Web analytics tool which collects and presents information about user behavior on a web site. It collects data from Web server log files augmented with information from client-side scripts. It presents its results through a graphic user interface. Further Info: WebTrends can present a large variety of analyses on many different kinds of web sites. It has a large number of configuration parameters, and requires the administrator to understand HTTP and other Web technologies in detail. WebTrends can require considerable resources for web sites with high traffic. Its report presentation interface is very configurable, allowing the administrator to select exactly the information to present. Web analytics reports are useful to analyze and understand : User behavior on each particular page of the site. User navigational behavior between pages on the site. Task execution by users. Referrals from search engines. User behavioral and demographic data. Advertising results. WebTrends is often used to improve web site design, for example : Improving conversion of visitors to sales, subscriptions, and the like. Streamlining navigation. WebTrends collect data by implementing a small piece of code in the source code of the webpage or from the webserver logs. The current version of WebTrends is 8.1 . Further References wikipedia : http://en.wikipedia.org/wiki/Webtrends WebTrends - home : http://www.webtrends.com/
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