Not quite as glamorous as "Knight Rider"
TO GOOGLE is now in broad usage as a verb for retrieving information
from the internet. If the tech giant has its way, "I Googled" will
become a standard reply to the question, "How did you get here?" On
May 28th Google said it would build 100 prototype driverless cars
devoid of pedals, steering wheel or controls save an on/off switch. It
is the next stage in its apparent quest to be as ubiquitous on the
road as on computer screens.
http://www.economist.com/news/business/21603029-google-miles-ahead-its-rivals-race-autonomous-motoring-self-driving-seat
People have dreamed about driverless motoring since at least the
1930s, but only in recent years have carmakers such as Mercedes-Benz
and Volvo given the matter more thought, kitting out test cars with
the sensors and sophisticated software required to negotiate busy
roads. Google has roared ahead by designing a driverless car from the
ground up.

But bringing autonomous motoring to the world is proving harder than
Google had envisaged. It once promised it by 2017. Now it does not see
production models coming out before 2020. The technology is far
advanced, but needs shrinking in size and cost--Google's current test
cars, retrofitted Toyota and Lexus models, are said to be packed with
$80,000-worth of equipment.

Google's latest efforts may have as much to do with convincing the
public and lawmakers as refining the technology. The firm stresses the
safety advantages of computers being more likely than humans to avoid
accidents. The cars will have a top speed of just 25mph and a front
end made of soft foam to cushion unwary pedestrians. The benefits
could indeed be huge. Driving time could be given over to working,
snoozing or browsing the web. Rather than suffer all the costs of
owning a car, some people may prefer to summon a rented one on their
smartphones whenever they need it. However, the issue of liability in
the event of a driverless car crashing has yet to be resolved.

Turning cars into commodities may not be good news for traditional
carmakers. But reinventing motoring as a service fits neatly with
Google's plans to become as big in hardware as in software. And unlike
car firms, which talk vaguely of becoming "mobility providers", Google
has pots of cash to make that a reality and no worries about
disrupting its current business. Google admits it still has "lots of
work to do". But one day Googling to the shops may be a common
activity.


-- 
Avinash Shahi
M.Phil Research Scholar
Centre for The Study of Law and Governance
Jawaharlal Nehru University
New Delhi India



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