I know that Google stopped passing gclid for iOS 14 clicks due to ATT changes that Apple is implementing. However, this week Apple updated its guidance (see below) and the way i'm reading it passing gclid in order to track conversions is now allowed under ATT.
How can we ask the Google tech team to again include gclid for iOS 14 clicks? Without gclid conversions tracking data is not accurate and optimizations are very hard. I'm aware of the new modeled conversions technology but it is not released yet and it will not be as accurate as actual conversions data based on gclid. Private Click Measurement Apple supports Private Click Measurement for iOS and iPadOS apps, in addition to websites. *Advertising networks can now measure the effectiveness of advertisement clicks within iOS or iPadOS apps that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups)* — while maintaining user privacy. <https://developer.apple.com/app-store/user-privacy-and-data-use/> https://developer.apple.com/app-store/user-privacy-and-data-use/ -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/f24ad635-1e05-458c-8be1-45fc53b8031en%40googlegroups.com.
