Re: reporting enhanced conversions with file import option

2023-12-12 Thread Ashir Hussain 
Can I import enhanced conversions with file import or from Hubspot directly 
without installing Google Tag on my site? I mean, instead of Google Tag 
capturing email addresses at the time of conversion, can I use my CRM 
solution like Hubspot to capture email addresses and send that data back to 
Google Sheets to import them back as an offline enhanced conversion?

On Tuesday, December 12, 2023 at 3:25:22 AM UTC+5 Google Ads API Forum 
Advisor wrote:

> Hi,
>
> Thank you for reaching out to the Google Ads API support team.
>
> Kindly note that while both GCLID and email address-based enhanced 
> conversions involve matching user data to Google accounts, the Google Tag 
> provides several benefits that enhance the accuracy, flexibility, and 
> efficiency of reporting enhanced conversions using the file import option. 
> It helps protect user privacy, improves matching accuracy, enables 
> additional data collection, facilitates cross-device tracking, automates 
> processes, and ensures compliance with Google Ads policies. I would 
> recommend you kindly refer to this help center article "*About enhanced 
> conversions* " 
> for more information.
>
> The distinction lies in the data collection method and the way Google 
> matches and reports conversions. For offline conversions without Google 
> Tags, using GCLID through file import works well. However, for enhanced 
> conversions, a different set of data like email addresses or other 
> first-party information is required for reporting. Google needs this data 
> to match it with logged-in user accounts. While both types of reporting 
> involve data swapping, the method of collecting and matching data for 
> enhanced conversions demands specific first-party information like email 
> addresses which the file import option doesn't inherently capture. That's 
> why setting up Google Tags to gather this additional data becomes essential 
> for enhanced conversion reporting. 
>
> I hope this helps. Kindly get back to us if you have any further questions 
> related to the Google Ads API.
>   
> This message is in relation to case "ref:!00D1U01174p.!5004Q02qXqtp:ref"
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>

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Re: Uploading offline enhanced conversions error

2023-12-11 Thread Ashir Hussain 
How did you solve that error? Was it related to my question 
here? https://groups.google.com/g/adwords-api/c/Bekkf2U6veo/m/AO05YsuwAQAJ
On Friday, December 16, 2022 at 1:25:19 AM UTC+5 Holger Gobel wrote:

> Hi - 
>
> We are looking for some assistance when trying to upload offline enhanced 
> conversions. 
>
> We have set up a offline conversion action, and adjusted the setting 
> 'Method for measuring offline conversions' to be 'Enhanced conversions for 
> leads'. When trying to upload an enhanced conversion either via the API or 
> file upload for a hashed email, we are receiving a partial error back 
> stating 'No click was found for the provided user identifiers. This may be 
> because the conversion did not come from a Google Ads campaign'.
>
> For this same conversion, if we try uploading it using the GCID we have 
> for it instead of the enhanced conversion/hashed email, it is successfully 
> uploading. 
>
> Is there something we are missing that may allow these conversions to be 
> matched to a click via hashed email? We are under the assumption that this 
> conversion, which we know came from a click since we have the GCID, should 
> be able to upload using the email for the enhanced conversion. Is there 
> something else that needs to be setup under the Google Tag to allow these 
> emails to match to clicks?
>
> Thanks!
>

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Reporting Enhanced Conversions with File Import Option

2023-12-11 Thread Ashir Hussain 


Without setting up Google Tags, offline conversions using GCLID can be 
effectively reported through file import option alone. In case of enhanced 
conversions, instead of GCLID, an email address or any additional 
first-party data is required for reporting so that Google can match it to 
logged-in user Google accounts and report conversion. Why, therefore, is it 
not possible to report enhanced conversion using the file import option 
alone without first setting up a Google Tag to collect email addresses from 
the website since both type of reporting are identical with just swapping 
of first-party data in place of GCLID?

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