Dear Google AdWords API team,
Within a KEYWORDS_PERFORMANCE_REPORT I've noticed that the keyword string
<https://developers.google.com/adwords/api/docs/appendix/reports/keywords-performance-report#criteria>
for an *exact match* keyword appears without the exact match special symbol
(i.e. "keyword" instead of "[keyword]"). In contrast, the same keyword
string appears with its symbol in the GUI.
This complicates direct keyword comparison. I also find that this behavior
does not comply with the Keyword match type summaries
<https://support.google.com/google-ads/answer/7478529?hl=en> table (located
at the bottom of the help page) because a keyword with no special symbol
stands for a *broad match* and *not* an *exact match* keyword.
On the other hand, within the same report, a *broad match modifier* keyword
appears correctly annotated with its special symbol "+" (i.e. "+keyword")
just as it appears in the GUI.
Is there any particular reason for this behavior of the *exact match* type?
If it is not desired, could you please fix it in an upcoming Google Ads API
release?
Best regards
Galén
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