Last year Google Took off the avg. position which I used to use as a proxy to decide when to increase my bids in order to rank higher.
We are now left with a bunch of impression metrics, and it is hard to figure which one is better to use. I suppose to most relevant ones are "Search top impression share (IS)" and "Search lost top impression share (rank)" . Are they symmertical? for example, if my share is 40%, will the lost show 60%? if not, why? Also, for today for example, I'm trying to look at all impressions share and rate data, and none of it is available, besides the impressions rate like "Search lost top impression share (rank) , which is not advised to use for bidding to higher position. So are all impression share values update just once a day? This means I can't really use it for real time bidding. but If I bid higher, I want to do it based on what happened in the previous hour, and not yesterday! otherwise I can't at all measure the affect of my new bids in real time. This is disappointing. Please advise on the best practice. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/424da12a-499f-4e69-a0d3-6cb0f1fe8c14o%40googlegroups.com.
