Re: upload click conversions with both click ids & user identifiers

[Lucas Adbroad]

Hi,

Thanks for your answer. I see in the guide 

 that 
it is recommended to upload gclid along with user identifiers for more 
accurate measurement. So using EECL + gclid seems to be the optimal way of 
importing offline conversions.

Thanks,

Le jeudi 7 mars 2024 à 20:31:50 UTC+1, Google Ads API Forum Advisor a 
écrit :

> Hi,
>
> Thank you for reaching out to the Google Ads API support team.
>
> According to the Google Ads API documentation, if you have provided 
> user_identifiers along with the GCLID, the conversions imported will be 
> considered as enhanced conversions for leads. If you want to import the 
> conversion as offline click conversion, then I would recommend that you do 
> not submit the user_identifiers while uploading the click conversions. But 
> I would recommend that you upload the conversion as the enhanced conversion 
> for leads as it enables you to improve the accuracy of your offline 
> conversion measurement by uploading click conversions that contain hashed 
> user identifiers. Please refer to this guide 
> 
>  
> for more information on Enhanced conversions for leads. 
>   
> This message is in relation to case "ref:!00D1U01174p.!5004Q02rzl94:ref"
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>

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Upload Click Conversions with both click ids & user identifiers

[Lucas Adbroad]

Hello,

How should we go about importing click conversions when both clicks ids 
(gclid for instance) AND user identifiers are available?

The documentation 

 
states : "*Don't set [user_identifiers] when uploading conversions using 
only click IDs. If this field is set, Google Ads treats the upload 
operation as an upload for enhanced conversions for leads.*"

However, I tried doing it anyway and the API doesn't throw any partial 
error in the response (or any error at all). Does this mean both *gclid* 
and *user identifiers *will be processed and used for matching by Google?

If that's not the case, does it mean we should make 2 separate 
"uploadClickConversions" calls for one given conversion if we have both 
gclid & user identifiers?

Best;

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