Hello,

First of all looking forward to the communities thoughts on this issue. 

I have a scenario where our system has logged numerous clicks with the same 
exact GCLID. After doing some investigation we have found that the clicks 
are being reported by the Adwords Click Performance API in the past. 
Actually these are found back on the originating date of the first 
occurrence of this GCLID. So for example I have over 50 clicks with the 
same GCLID between Dec. 2015 - Jan. 2016. In this example the first 
occurrences of this GCLID was in December.

So my question is, how is Adwords assigning the duplicate GCLID? I have 
other examples which are a counter example, I am able to confirm its the 
same consumer, but with different GCLIDs. In order to ensure our process 
lines up with Adwords UI I want to address this anomaly via the best 
practice to ensure we are not misrepresenting the Marketers digital spend 
in our platform. What is the best practice to deal with this scenario.

My concern is that these clicks were sent via active tracking so I know 
that the click requests were sent on the date I received them, not via a 
bookmark on the users browser. If I were using web logs that could be the 
cause but am not using web logs so I know Adwords generated(assigned, 
appended) this duplicate ID in January but inevitably reported on this 
occurrence in December.

The other concern is that the data freshness doesn't clearly outline any 
limits on how far *back *to look so my concern is that I will *not *know 
how far back to keep looking for an original 
GCLID. https://support.google.com/adwords/answer/2544985?hl=en

This article seems close but not exactly the same.

https://groups.google.com/forum/#!searchin/adwords-api/gclid$20/adwords-api/t4xZxN9cAvo/b5fpa3OHEi4J

Please help :D

Thanks,
Brad






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