Hi API team,
I have a question regarding remarketing audience performance data.
This data is normally retrieved with AUDIENCE_PERFORMANCE_REPORTs. We’ve
noticed some strange behavior with certain campaign settings. Audience
related data suddenly shows up in AD_PERFORMANCE REPORTs, referenced in the
keyword ID column.
Also, as below example shows, the statistics related to the audience can be
higher in the ad report than shown in the audience report itself.
It only happens with data generated by campaigns at times both "Search
Network with Display Select" and a Target CPA bidding strategy have been
set. Disable either the display network or set a different bidding strategy
and the ad performance data is being gathered separate again.
The following example shows data from the same group. The columns shown are
(unordered) the ones requested.
Audience_performance_report:
Criterion ID, Impressions, Day, Campaign ID, Ad group ID, Clicks, Cost,
Avg. position
143494244720, 1, 2015-10-12, ...
Ad_performance_report:
Keyword ID, Ad ID, Impressions, Day, Customer ID, Campaign ID, Ad group ID,
Clicks, Cost, Avg. position
143494244720, 88268499320, 2, 2015-10-12, ...
143494244720 = Similar to *** - All users 90 days
Could you tell me if this is a bug or if not how this data should be
interpreted?
If necessary additional IDs can be provided in a private mail.
Thanks, Kind regards,
Marcel de Vries.
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