Re: Bid Simulator Data Difference in UI and API

['Shwetha Vastrad (AdWords API Team)' via AdWords API Forum]

Hi Shubham, 

The LandscapePoints 

 
returned by DataService 
 
will contain the expected performance stats for the corresponding bid or 
bid modifier. You could construct a graph for these LandscapePoints with 
different bid or mobile bid modifier amounts and extrapolate the results. 
In the above scenario, the current bid is $3.61, so +50% bid would be 
$5.41. To get the estimated number of clicks, you need to get the 
corresponding value from the graph, which would be 8. This translates to an 
estimate of 1 additional click per week for this bid. Similarly, you need 
to extrapolate and get the performance stats for different bid amounts. 
Please see this guide 

 
for more details. 

Regards,
Shwetha, AdWords API Team.

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Bid Simulator Data Difference in UI and API

[Shubham Mishra]

Hi,

I am pulling bid simulator data from Interface and it shows what would have 
been values of clicks, impressions, and cost values at +50%,-50% of the 
base max CPC.But criterion bid landscape API returns different values of 
the bid which is no way connected to the values which are shown on the 
interface.Do API and interface give different data and if they do, is there 
any way to get the exact data as shown on the interface through API ???
and if not, whats the way forward to get same data through API and 
interface.


Data from API


KWID START_DATE END_DATE ADGROUP CAMPAIGN BID_0 BID_1 BID_2 BID_3 BID_4 
BID_5 BID_6 CLICKS_0 CLICKS_1 CLICKS_2 CLICKS_3 CLICKS_4 CLICKS_5 CLICKS_6 
COST_0 COST_1 COST_2 COST_3 COST_4 COST_5 COST_6 IMPRESSIONS_0 IMPRESSIONS_1 
IMPRESSIONS_2 IMPRESSIONS_3 IMPRESSIONS_4 IMPRESSIONS_5 IMPRESSIONS_6 
40269685470 20170723 20170729 33670205650 730592788 2.73 3.61 5.11 6.53 8.5 
12.1 358 7 8 8 8 9 9 10 8.86 20.3 26.9 27.5 34.7 42.8 113 178 352 457 548 
645 718 750 




Data from UI


kwid *Keyword* *Campaign* *Ad group* *Status* *Max. CPC* *Clicks* *Impr.* 
*Cost* *Conversions* *All conv.* *Base max. CPC* *Est. add. clicks/wk (-50% 
bid)* *Est. add. clicks/wk (+50% bid)* *Est. add. clicks/wk (+300% bid)* *Est. 
add. clicks/wk (top page bid)* *Est. add. clicks/wk (first position bid)* *Est. 
add. cost/wk (-50% bid)* *Est. add. cost/wk (+50% bid)* *Est. add. cost/wk 
(+300% bid)* *Est. add. cost/wk (top page bid)* *Est. add. cost/wk (first 
position bid)* 
40269685470 +contractor +program Generic_CRE_BMM_CRE 

 
Contractor_Programs 

 
Eligible $3.61 7 429 $20.35 0 0 
-3 1 3 0 1 - $7.45 $5.69 $45.94 - $0.97 $6.53 




Regards,

Shubham Mishra

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