Re: Broad match with v6 ads API

[Carlo Bono]

Hi Ernie,

thank you for your kind reply.

I have the mentioned "Reply privately to author" grayed out.
Is there an email I can forward the logs, using the reference id?


Thank you very much
Best
cb

On Wednesday, 25 November 2020 at 10:17:01 UTC+1 adsapiforumadvisor wrote:

> Hi Carlo,
>
> Thanks for posting your concern.
>
> In order for me to discuss your concern to my team, could you provide the 
> customer ID and the complete request and response logs with request ID for 
> the 2 scenarios that you've mentioned? You can provide it via *Reply 
> privately to author* option.
>
> Regards,
> [image: Google Logo] 
> Ernie John Blanca Tacata 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q27wF4h:ref
>

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RE: Broad match with v6 ads API

[Google Ads API Forum Advisor Prod]

Hi Carlo,

Thanks for posting your concern.

In order for me to discuss your concern to my team, could you provide the 
customer ID and the complete request and response logs with request ID for the 
2 scenarios that you've mentioned? You can provide it via Reply privately to 
author option.

Regards,

Ernie John Blanca Tacata
Google Ads API Team
ref:_00D1U1174p._5004Q27wF4h:ref

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https://googleadsdeveloper.blogspot.com/
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Broad match with v6 ads API

[Carlo Bono]

Hello everyone,

I'm having some trouble with broad matches and keyword order. I'm getting 
the information from here 
 and here 


My understanding is that broad matching also accounts for order variations, 
under some circumstances. For example in the answer about broad match 
modifier it's clearly stated that: "*Because modified broad match keywords 
will already capture searches that are close variations of your plussed 
terms, there's no need to build out multiple variations like +red 
+shoe and +red +shoes and +shoe +red*"

When I'm using the v6 API, I'm not always able to replicate this behavior. 
I'm always using match_types.*BROAD*.

1. with *two* keywords ('*louis*' and *vuitton*'): good!
when getting generate_historical_metrics, with KeywordPlanAdGroupKeyword 
provided in *both* orders, the result correctly merges the two orders, with 
or without the broad match operator (+).

[...] avg_monthly_searches: 55 competition_index: 95 
low_top_of_page_bid_micros: 29729 high_top_of_page_bid_micros: 39638 } 
close_variants: "*+vuitton +louis*" search_query: "*louis vuitton*"

[...] avg_monthly_searches: 55 competition_index: 95 
low_top_of_page_bid_micros: 29729 high_top_of_page_bid_micros: 39638 } 
close_variants: "*vuitton louis*" search_query: "*louis vuitton*"

Also the volumes match, which is nice and comfortable.

2. with *three keywords  *('*louis*', *vuitton*' and '*uomo*'): not that 
good.
when getting generate_historical_metrics, with KeywordPlanAdGroupKeyword 
provided in *all* orders, the result are never merged, with or without the 
broad match operator (+), and the volumes are provided separately for each 
order. This somewhat conflicts with the documentation.

[...]avg_monthly_searches: 3600 competition_index: 100 
low_top_of_page_bid_micros: 198195 high_top_of_page_bid_micros: 200046 } 
search_query: "*louis vuitton uomo*" }
metrics { search_query: "*louis uomo vuitton*" }
metrics { search_query: "*vuitton louis uomo*" }
metrics { search_query: "*vuitton uomo louis*" }
[...]avg_monthly_searches: 90 competition_index: 99 
low_top_of_page_bid_micros: 198206 high_top_of_page_bid_micros: 200046 } 
search_query: "*uomo louis vuitton*" }
metrics { search_query: "*uomo vuitton louis*" }

Also in this case, when the broad match operator (+) is provided, is not 
returned in the results (neither as a close variant nor in the query).

Has anyone had experience or thoughts or additional information about this 
behavior?
All the best
cb

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