Conversion Metrics

[Suraj Khakurel]

Hi,
I'm confused with the conversion metrics for reports.

How can i define  field names for :
1. LeadCount
2. SalesCount
3. SalesValue


Thanks
Suraj

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Re: Conversion Metrics

[David Torres]

Hi Suraj,

You need to add "ConversionCategoryName" field to your report definition, 
that will effectively segment your report into "Lead", "Sales", etc.

Best,

-David Torres - AdWords API Team

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V201101 reporting: conversion metrics

[Sander Agricola @ Traffic4u]

In all the previous API versions we always retrieved a report with all the 
conversions (conv, convValue, purchases, purchaseValue, leads, leadValue, 
signup, signupValue, default, defaultValue, pageviews, pageviewValue). In 
the 201101 reporting this has changed, now you can only include the columns 
Conversions and ConversionValue (this is the old conv and convValue). 
However when you add the column ConversionCategoryName this data gets 
segmented by the category of the conversion 
 
This behaviour is mentioned in the documentation:
To retrieve conversion-related fields (such as v13’s LeadCount, LeadValue, 
PageViewCount, PageViewValue, SalesCount, SalesValue, SignupCount and 
SignupValue), include the ConversionCategoryName field. Your report will be 
segmented by the category of the conversion, and Count and Value will refer 
to Conversions and ConversionValue respectively.
 
This works fine (not as simple as the old version, but i can make it work). 
However, I run into 1 problem: How can I get the old "conv" values and the 
specified conversion values in 1 report? Because when I don't include the 
ConversionCategoryName, the Conversions and ConversionValue columns 
represent the old "conv" and "convValue" columns. But when I include the 
ConversionCategoryName column, these values represent the values for that 
specific conversion type. 
 
However: I want to know all values: the global conversion value, and the 
specified values. And at this moment I don't see any other solution than 
pulling 2 reports (which will cost me double API quotum). I have been 
looking if it is possible to summarize the specified columns but this 
doesn't work (I can't find the logic of the global conversion value).
 
Does anybody has a solution for this? Or is the only possible way to 
retrieve 2 reports??

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HourOfDay and Conversion Metrics

[Dorian Kind]

Hi all,

when examining the "Report Types" appendix of the API documentation, one 
finds that the HourOfDay metric for Account, Campaign and Ad Group 
Performance reports is allegedly "Not compatible with conversion stats 
(Conversions, ValuePerConversion, etc)".
However, when I try and request a Campaign Report containing conversion 
metrics and segmented by HourOfDay, it works just fine and returns the same 
values that are visible in the web UI (under the "Dimensions" tab).
So my question is whether this is a case of the documentation being 
outdated or just an undocumented feature that is likely to go away again :)

Thanks and best regards,
Dorian

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Re: V201101 reporting: conversion metrics

[David Torres]

Hi,

Unfortunately pulling two reports is the only way right now. I would 
recommend you to use a predefined 
dateRangeType
 so 
you can run a single report definition (400 units) and then as many free 
downloads you want.

Best,

-David Torres - AdWords API Team

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Re: HourOfDay and Conversion Metrics

[David Torres (AdWords API Team)]

Hi Dorian,

This is a case of outdated docs, thanks bringing this up. I'll work with my 
team to have this fixed.

Best,

- David Torres - AdWords API Team

On Monday, May 6, 2013 10:15:25 AM UTC-4, Dorian Kind wrote:
>
> Hi all,
>
> when examining the "Report Types" appendix of the API documentation, one 
> finds that the HourOfDay metric for Account, Campaign and Ad Group 
> Performance reports is allegedly "Not compatible with conversion stats 
> (Conversions, ValuePerConversion, etc)".
> However, when I try and request a Campaign Report containing conversion 
> metrics and segmented by HourOfDay, it works just fine and returns the same 
> values that are visible in the web UI (under the "Dimensions" tab).
> So my question is whether this is a case of the documentation being 
> outdated or just an undocumented feature that is likely to go away again :)
>
> Thanks and best regards,
> Dorian
>

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Different Conversion metrics returned between Google Ads & AdWords API's

[Chris Valle]

Hello,

We are testing the Google Ads API against the AdWords API by pulling 
different conversion metrics.  The problem we are having is we are 
receiving different values of certain metrics, while some remain the same, 
and we are unsure of why.  


AWQL string: SELECT AllConversions FROM AD_PERFORMANCE_REPORT DURING 
20200201,20200210-  Returned Value: AWQL: 883.46998
GWQL string: SELECT metrics.all_conversions FROM ad_group_ad WHERE 
segments.date BETWEEN '2020-02-01' AND '2020-02-10'. - Returned Value: 
AWQL: 883.36

Report type: Ad Report Ad, Ad Group

 Metrics we are noticing differences in include: All Conversions, All 
Conversion Value, Conversions

 Metrics that have remained the same: Clicks, Cost, Impressions etc.


It is worth noting that the differences in values between the metrics are 
not big, being between 5-20 of each respectively.  Does anyone have any 
idea why we are seeing these differences?  Any help or guidance would be 
greatly appreciated.

Best Regards,
Chris Valle
Developer @ Funnel




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RE: Different Conversion metrics returned between Google Ads & AdWords API's

[Google Ads API Forum Advisor Prod]

Hi Chris,

Can you please reply privately to author your CID and a screenshot of your UI 
with these values so that I can take a closer look?

Thanks,
Anthony
Google Ads API Team
ref:_00D1U1174p._5004Q1zLEKI:ref

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Re: Different Conversion metrics returned between Google Ads & AdWords API's

[Chris Valle]

Hello,

Could you please confirm you received my private message.  Thank you!

Best Regards,
Chris

On Monday, May 11, 2020 at 8:27:55 PM UTC+2, adsapiforumadvisor wrote:
>
> Hi Chris,
>
> Can you please *reply privately to author *your CID and a screenshot of 
> your UI with these values so that I can take a closer look?
>
> Thanks,
> Anthony
> Google Ads API Team
>
> ref:_00D1U1174p._5004Q1zLEKI:ref
>

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Re: Different Conversion metrics returned between Google Ads & AdWords API's

[Google Ads API Forum Advisor Prod]

Hi Chris,

Yes, I received your private message. I was unable to replicate the data you 
were getting. I believe when you were getting the data from each source that it 
was catching snapshots while it was updating. Since the numbers should have 
stopped updating, the numbers should be the same. If you want the data to match 
up, you should create the reports at the same exact time. Let me know if you 
still face issues.

Cheers,
Anthony
Google Ads API Team
ref:_00D1U1174p._5004Q1zLEKI:ref

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Trying to find the conversion metrics fields in the v201109 Adhoc reporting api

[Peter S.]

I am trying to find the following fields that were listed as
conversion metrics from the previous version of the api in the adhoc
reporting api:

LeadCount
LeadValue
PageViewCount
PageViewValue
SalesCount
SalesValue
SignupCount
SignupValue

Could someone direct me to where these fields are now?  I searched
through all the report types and didn't seem anything even remotely
close.

Cheers, Peter

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Re: Trying to find the conversion metrics fields in the v201109 Adhoc reporting api

[Anash P. Oommen]

Hi Peter,

See http://code.google.com/apis/adwords/docs/reportguide.html for migrating 
from v13 to v201109 adhoc reports. Essentially, you need to 
include ConversionCategoryName as a field in your reports.

Cheers,
Anash P. Oommen,
AdWords API Advisor.

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Re: Trying to find the conversion metrics fields in the v201109 Adhoc reporting api

[Manish Gupta]

Hi,
 
   I want to pull the PageViewCount, PageViewValue in my report. Do you 
have any working Java code sample which uses ConversionCategoryName to pull 
these PageViewCount and PageViewValue?
 
Regards,
 
Manish
 

On Wednesday, 19 October 2011 10:28:12 UTC+5:30, Anash P. Oommen wrote:

> Hi Peter,
>
> See 
> http://code.google.com/​apis/adwords/docs/reportguide.​html
>  for 
> migrating from v13 to v201109 adhoc reports. Essentially, you need to 
> include ConversionCategoryName as a field in your reports.
>
> Cheers,
> Anash P. Oommen,
> AdWords API Advisor.
>
>

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How do I link campaign conversion metrics to the goal events that caused it?

[Scott Richmond]

We are sending custom events to the Analytics API to trigger goals, which 
then cause a conversion in any linked ad campaigns to the user. These 
events contain information about the purchase of the product and therefore 
the value. The value is not stored in the conversion event as it can be 
dynamic, and is figured out with our internal app that matches conversion 
metrics to stored value information on the conversion. But we need the 
events that triggered the conversion.

Is this possible with the API? Any advise?

Cheers.

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