Re: Do not trigger ads unless certain keywords are in the user search query.

['Anthony Madrigal' via AdWords API Forum]

Hello Bob,

Unfortunately, I do not think this is possible with AdWords or AdWords API. 
You will need to add each of the keywords. As a workaround, you could add 
"purchase" as one of your negative keywords 
.

Regards,
Anthony
AdWords API Team

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Re: Do not trigger ads unless certain keywords are in the user search query.

[Robert Pinzhoffer]

Hi Anthony,

 I am in  the mortgage vertical and a very long time Adwords user.  I 
only want ads to show up if "refi" or "remor" are in the search phrase, 
i.e. "*refi*nance", "*remor*tgage", "*refin*ance my house", "*remor*tgage 
my home", etc.  I do not want ads showing up for "purchase a house", 
"purchase mortgage", "buy a new home", etc.  I only want "refinance" and 
"remortgage" leads, not "purchase" leads.  I thought maybe Adwords API 
might be able to accomplish this?  Would you kindly steer me in the right 
direction, or let me know unequivocally that it's not possible?

Thank you,
Bob Pinzhoffer,
Peak Home Loans





On Monday, March 21, 2016 at 3:54:32 PM UTC-4, Anthony Madrigal wrote:
>
> Hi Bob,
>
> When creating a keyword, you should consider making its match type a 
> Phrase . That way, 
> your ad will only appear if the phrase was included in the search term. 
>
> Please have a look at this link 
>  on Keyword Match 
> Types.
>
> Cheers,
> Anthony
> AdWords API Team
>

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Re: Do not trigger ads unless certain keywords are in the user search query.

['Anthony Madrigal' via AdWords API Forum]

Hi Bob,

When creating a keyword, you should consider making its match type a Phrase 
. That way, your ad will 
only appear if the phrase was included in the search term. 

Please have a look at this link 
 on Keyword Match Types.

Cheers,
Anthony
AdWords API Team

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Do not trigger ads unless certain keywords are in the user search query.

[Robert Pinzhoffer]

Hello,

 

I was wondering if was possible to create a custom AdWords API that did the 
following:  do not display/trigger ads unless certain keywords are in the 
user search query.  This I would call “positive negative keywords”, i.e. if 
the term “help” did not appear in the query, then do not trigger my ads.  
Hope I’m not “out in left field here”.

 

Thank you,

Bob

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