Hi Vincent,
The returned CPC values are in micros, which are one millionth the
fundamental currency of the account. For an account in US dollars, 1M
micros = $1.
Best,
- Eric Koleda, AdWords API Team
On Feb 10, 7:35 pm, datashaping wrote:
> I've extracted the price for a large number of medium to high value
> keywords (> 50,000) and the average CPC of 2,823,595 units. I guess I
> need to divide by 10MM to transform into dollars (my account is a US
> account), which would be an average of 28 cents (exact match), well
> below the average Google CPC.
>
> The average MSN CPC is 63 cents (exact match), for the same keywords.
>
> Question: is the Google estimated CPC account-dependent? Why are my
> CPCs so low?
>
> You can contact me directly at vincentg [at] datashaping.com. See
> below the Perl code that I used:
>
> #--
> --
> use Google::Adwords::TrafficEstimatorService;
> use Google::Adwords::AdGroupRequest;
> use Google::Adwords::KeywordRequest;
> use Google::Adwords::CampaignRequest;
>
> # Create the service object
> my $service = Google::Adwords::TrafficEstimatorService->new();
>
> # Login to the Adwords server
> $service->email('xx')
> ->password('xx')
> ->developerToken('xx');
>
> # if you use a MCC...
>
> $service->clientCustomerId('xx');
>
> # create some KeywordRequest objects
>
> open(IN," while ($kw=) {
>
> $kw=~s/\n//g;
> $rows++;
> print "$rows\n";
>
> my $kwreq1 = Google::Adwords::KeywordRequest->new
> ->text($kw)
> ->type('Exact')
> ->maxCpc(10);
>
> # estimateKeywordList
> my @keyword_estimates = $service->estimateKeywordList($kwreq1);
>
> open(OUT,">>out5123.txt");
> for ( @keyword_estimates ) {
> print OUT "$kw\tupper Cpc\t" . $_->upperCpc . "\tmax clicks
> \t" .$_->upperClicksPerDay ."\n";
> }
> close(OUT);
>
> }
> close(IN);
> #--
>
>
> Thanks,
> Vincent
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