Re: Is there a 'Max CPC by Platform'?

2016-12-06 Thread Jay Zou 
Clear and very helpful. Thank you so much!

Best,
Jay

On Tuesday, December 6, 2016 at 3:38:13 PM UTC-5, Anthony Madrigal wrote:
>
> Hi Jay,
>
> Yes, that is right. There are no fields specific to the cpc with the bid 
> modifier calculated. You can only get the base max cpc and the bid 
> modifiers for the specified platforms.
>
> Regards,
> Anthony
> AdWords API Team
>

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Re: Is there a 'Max CPC by Platform'?

2016-12-06 Thread 'Anthony Madrigal' via AdWords API Forum 
Hi Jay,

Yes, that is right. There are no fields specific to the cpc with the bid 
modifier calculated. You can only get the base max cpc and the bid 
modifiers for the specified platforms.

Regards,
Anthony
AdWords API Team

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Re: Is there a 'Max CPC by Platform'?

2016-12-06 Thread Jay Zou 
These "Max CPC for Platforms" can only be calculated by the way above, 
right? Is there any reports providing these data?

On Tuesday, December 6, 2016 at 2:49:16 PM UTC-5, Anthony Madrigal wrote:
>
> Hi Jay,
>
> Yes, that is correct. Please let me know if you have any other questions.
>
> Regards,
> Anthony
> AdWords API Team
>

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Re: Is there a 'Max CPC by Platform'?

2016-12-06 Thread 'Anthony Madrigal' via AdWords API Forum 
Hi Jay,

Yes, that is correct. Please let me know if you have any other questions.

Regards,
Anthony
AdWords API Team

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Re: Is there a 'Max CPC by Platform'?

2016-12-06 Thread Jay Zou 
Using your example, can I say the Max CPC for Desktop is $4.74 = $3.16 * (1 
+ 50%), Max CPC for Mobile is $3.8552 = $3.16 * (1 + 22%) and Max CPC for 
Tablet is $3.16?

Am I right?

On Tuesday, December 6, 2016 at 2:25:45 PM UTC-5, Anthony Madrigal wrote:
>
> Hi Jay,
>
> Please take a look at the screenshot attached. You can see the Max CPC is 
> $3.16. That is the value that will show up in micros 
> 
>  
> in the field CpcBid. The AdGroupDesktopBidModifier will have the value 50%. 
> The value for AdGroupMobileBidModifier will be 22% and the value for 
> AdGroupTabletBidModifier will be --. 
>
> Cheers,
> Anthony
> AdWords API Team
>

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Re: Is there a 'Max CPC by Platform'?

2016-12-06 Thread 'Anthony Madrigal' via AdWords API Forum 
Hi Jay,

Please take a look at the screenshot attached. You can see the Max CPC is 
$3.16. That is the value that will show up in micros 

 
in the field CpcBid. The AdGroupDesktopBidModifier will have the value 50%. 
The value for AdGroupMobileBidModifier will be 22% and the value for 
AdGroupTabletBidModifier will be --. 

Cheers,
Anthony
AdWords API Team

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Re: Is there a 'Max CPC by Platform'?

2016-12-06 Thread Jay Zou 
Thanks for replying, Anthony. However I'm still not very clear on Max CPC 
of each Platform. 

Is "Max CPC for Mobile" the same with "Default Max CPC" (field "CpcBid")?


On Monday, December 5, 2016 at 7:29:16 PM UTC-5, Anthony Madrigal wrote:
>
> Hi Jay,
>
> The bid modifier gets applied to different values, depending on what bidding 
> strategy <https://support.google.com/adwords/editor/answer/30532?hl=en> 
> you use. For example, if you use Manual CPC 
> <https://developers.google.com/adwords/api/docs/guides/bidding#strategy_types>,
>  
> the bid modifier will be applied to your max cpc. 
>
> You can use the AdGroup Performance Report 
> <https://developers.google.com/adwords/api/docs/appendix/reports/adgroup-performance-report>
>  to 
> get your bid modifiers using the fields AdGroupMobileBidModifier, 
> AdGroupDesktopBidModifier and AdGroupTabletBidModifier. You can select the 
> fields CpcBid, CpmBid, and CpvBid to see what bids are being used by what 
> ad group.
>
> Similarly, you can use the Campaign Performance Report 
> <https://developers.google.com/adwords/api/docs/appendix/reports/campaign-performance-report>
>  to 
> get the bid modifiers that are set from the campaign level.
>
> Cheers,
> Anthony
> AdWords API Team
>

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Re: Is there a 'Max CPC by Platform'?

2016-12-05 Thread 'Anthony Madrigal' via AdWords API Forum 
Hi Jay,

The bid modifier gets applied to different values, depending on what bidding 
strategy  you 
use. For example, if you use Manual CPC 
, 
the bid modifier will be applied to your max cpc. 

You can use the AdGroup Performance Report 

 to 
get your bid modifiers using the fields AdGroupMobileBidModifier, 
AdGroupDesktopBidModifier and AdGroupTabletBidModifier. You can select the 
fields CpcBid, CpmBid, and CpvBid to see what bids are being used by what 
ad group.

Similarly, you can use the Campaign Performance Report 

 to 
get the bid modifiers that are set from the campaign level.

Cheers,
Anthony
AdWords API Team

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Is there a 'Max CPC by Platform'?

2016-12-05 Thread Jay Zou 
Using 'AdGroupBidModifierService 
<https://developers.google.com/adwords/api/docs/reference/v201609/AdGroupBidModifierService>',
 
we are able to change Ad group's bid by Platform, like 'Mobile', 'Desktop' 
and 'Tablet'. Here is example of it 
<https://github.com/googleads/googleads-python-lib/blob/master/examples/adwords/v201609/advanced_operations/add_ad_group_bid_modifier.py>
. 

My question is, what 'bid' does AdGroupBidModifierService 
<https://developers.google.com/adwords/api/docs/reference/v201609/AdGroupBidModifierService>
 is 
trying to change here? Is it Max CPC by Platform?

If so, is there a parameter named 'Max CPC on Desktop' of keywords or ad 
group? How can we report these parameters?

Thanks

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