Re: Optimization Recommendation Uplift Score?

[Google Ads API Forum Advisor Prod]

Hi Pete,

We have submitted a feature request to include the "uplift score" field in the 
Google Ads API. Please keep an eye on our blog for the announcements and 
updates on new releases.

Thanks and regards,
Xiaoming, Google Ads API Team
ref:_00D1U1174p._5004Q22XqGH:ref

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Re: Optimization Recommendation Uplift Score?

[Google Ads API Forum Advisor Prod]

Hi Pete,

Thank you for reaching out. The RecommendationImpact is the metric object that 
is output only. This is the returned result when you call the 
RecommendationService.GetRecommendation(). The RecommendationMetrics are the 
weekly account performance metrics and they are in the account level. If you 
need more information about the Score Uplift, you could log into your Google 
Ads account and navigate to the ? -> Get help to reach out to the product team.

Thanks and regards,
Xiaoming, Google Ads API Team
ref:_00D1U1174p._5004Q22XqGH:ref

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Re: Optimization Recommendation Uplift Score?

[Pete Lavetsky (AdWords API Guru)]

Hi Xiaoming,

Let me ask this a different way:

If my current account level optimization score is 0.70314, how would I 
utilize the RecommendationImpact object to calculate what my optimization 
score would be after applying any individual recommendation?

The RecommendationImpact object ( 
https://developers.google.com/google-ads/api/reference/rpc/v4/Recommendation.RecommendationImpact
 ) 
is just a pair of RecommendationMetrics ( 
https://developers.google.com/google-ads/api/reference/rpc/v4/Recommendation.RecommendationMetrics
 ) 
objects for base_metrics and potential_metrics, and the only attributes are 
impressions, clicks, cost_micros, conversions and video_views

So even if I do a diff / delta on the potential_metrics minus the 
base_metrics, how does that figure into the formula for Score Uplift of the 
Optimization Score?

Thanks
Pete

On Tuesday, July 21, 2020 at 12:29:24 PM UTC-4, adsapiforumadvisor wrote:
>
> Hi Pete,
>
> Thank you for reaching out. The RecommendationImpact 
> 
>  
> in the API and the uplift score 
>  are the same 
> concept. They stand for the impact on account performance as a result of 
> applying the recommendation. Both are on the account level so the scope is 
> the same.
>
>
> Thanks and regards,
> Xiaoming, Google Ads API Team
>   
>
>  
>
>
>  
>
> ref:_00D1U1174p._5004Q22XqGH:ref
>

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RE: Optimization Recommendation Uplift Score?

[Google Ads API Forum Advisor Prod]

Hi Pete,

Thank you for reaching out. The RecommendationImpact in the API and the uplift 
score are the same concept. They stand for the impact on account performance as 
a result of applying the recommendation. Both are on the account level so the 
scope is the same.


Thanks and regards,
Xiaoming, Google Ads API Team
ref:_00D1U1174p._5004Q22XqGH:ref

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Optimization Recommendation Uplift Score?

[Pete Lavetsky (AdWords API Guru)]

Hi All,

Articles about optimization recommendations ( 
https://support.google.com/google-ads/answer/9061546?hl=en ) reference a 
"score uplift" being associated with each recommendation.

Is this uplift number currently available through the API? We're on V4 FWIW.

I see the RecommendationImpact object ( 
https://developers.google.com/google-ads/api/reference/rpc/v4/Recommendation.RecommendationImpact
 
) but that just looked to be something you would delta yourself, and not 
result in an actual uplift score.

Thanks
Pete

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