Re: Display Keyword Performance Report does not include full data

2020-10-23 Thread Google Ads API Forum Advisor Prod 
Hello,

Filtering the AD_PERFORMANCE_REPORT to keyword ID 300 will not match the 
DISPLAY_KEYWORDS_PERFORMANCE_REPORT in many cases.

Rows in AD_PERFORMANCE_REPORT with keyword ID 300 represent Display 
impressions where the single attribution model decided that a Display keyword 
was the most relevant criteria. This will exclude rows where a different type 
of criteria was chosen. For example, Placement criteria, User list criteria, 
etc.

In contrast, the DISPLAY_KEYWORDS_PERFORMANCE_REPORT will show all Display 
impressions summarized by their Display keyword, even if the single attribution 
model did not choose the Display keyword as the most relevant criteria for a 
given impression.

Let me know if you have any further questions.

Cheers,
Anthony
Google Ads API Team

Anthony
Google Ads API Team
ref:_00D1U1174p._5004Q26Adru:ref

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Re: Display Keyword Performance Report does not include full data

2020-10-22 Thread don....@gmail.com 
Hello Anthony, I'm not comparing total from Ad Performance Report, Im 
comparing only total of values where KeywordID = 300 to Display 
Keywords Performance Report for the same date 
should this match though?

Please see my example in the 1st post here

*when we call for ads with keyword 300 in Ad Performance report we get  
$332,46 and 165 clicks*

*curl --location --request 
POST 
'https://adwords.google.com/api/adwords/reportdownload/v201809?__rdquery=SELECT%20%20CampaignId,%20CampaignName,%20AdGroupId,%20AdGroupName,%20%20%20CriterionId,%20%20AdNetworkType1,%20AdNetworkType2,%20Clicks,%20Cost%20%20%20FROM%20AD_PERFORMANCE_REPORT%20%20WHERE%20AdGroupStatus%20IN%20[ENABLED,%20PAUSED]%20AND%20CriterionId%20IN%20[300]%20%20DURING%2020201001,20201001&__fmt=CSV'
 \*
*--header 'Authorization: Bearer ' \*
*--header 'developerToken: ' \*
*--header 'clientCustomerId: ' \*
*--header 'skipReportHeader: true' \*
*--header 'skipColumnHeader: false' \*
*--header 'skipReportSummary: false' \*
*--header *













*'useRawEnumValues: false'versusQuery of the Display Performance report 
give us total Cost value as $130,07 and 54 clicks curl --location --request 
POST 
'https://adwords.google.com/api/adwords/reportdownload/v201809?__rdquery=SELECT%20%20CampaignId,%20CampaignName,%20AdGroupId,%20AdGroupName,%20%20%20Id,%20Criteria,%20AdNetworkType1,%20AdNetworkType2,%20Clicks,%20Cost%20%20%20FROM%20DISPLAY_KEYWORD_PERFORMANCE_REPORT%20%20WHERE%20AdGroupStatus%20IN%20[ENABLED,%20PAUSED]%20%20DURING%2020201001,20201001&__fmt=CSV'
 \ 
--header 'Authorization: Bearer ' \ --header 'developerToken: 
 \ --header 'clientCustomerId: ' \ 
--header 'skipReportHeader: true' \ --header 'skipColumnHeader: false' \ 
--header 'skipReportSummary: false' \ --header 'useRawEnumValues: false'*


On Thursday, October 22, 2020 at 11:43:33 PM UTC+3 adsapiforumadvisor wrote:

> Hello,
>
> The total values from the Ad Performance Report will not necessarily be 
> equal to the total values from the Display Keywords Performance Report. 
>
> Regards,
> Anthony
> Google Ads API Team
>
> [image: Google Logo] 
> Anthony Madrigal 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q26Adru:ref
>

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Re: Display Keyword Performance Report does not include full data

2020-10-22 Thread Google Ads API Forum Advisor Prod 
Hello,

The total values from the Ad Performance Report will not necessarily be equal 
to the total values from the Display Keywords Performance Report.

Regards,
Anthony
Google Ads API Team

Anthony Madrigal
Google Ads API Team
ref:_00D1U1174p._5004Q26Adru:ref

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Re: Display Keyword Performance Report does not include full data

2020-10-21 Thread don....@gmail.com 
Hello Ernie, I understand you explanation but if you check my initial 
example, then my question still remains:

Should cost & clicks from Ad Performance Report on a specific day *for 
specific campaign and keywordid = 3000*
match data *for the same day and campaign* from the Display Keywords 
Performance report ?

On Thursday, October 22, 2020 at 8:26:41 AM UTC+3 adsapiforumadvisor wrote:

> Hi,
>
> I work with Matt and Peter and let me provide support to your concern.
>
> Apologies for the confusion. What our colleague Matt suggested is that, 
> for tracking Display keywords performance, you may instead focus on the 
> Display Keywords Performance report instead.
>
> The Ad Performance Report, being a single attribution report, would 
> contain statistics generated from other criteria as well. Breaking down 
> display keyword statistics on the ad level report is not possible.
>
> Regards,
> [image: Google Logo] 
> Ernie John Blanca Tacata 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q26Adru:ref
>

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Re: Display Keyword Performance Report does not include full data

2020-10-21 Thread Google Ads API Forum Advisor Prod 
Hi,

I work with Matt and Peter and let me provide support to your concern.

Apologies for the confusion. What our colleague Matt suggested is that, for 
tracking Display keywords performance, you may instead focus on the Display 
Keywords Performance report instead.

The Ad Performance Report, being a single attribution report, would contain 
statistics generated from other criteria as well. Breaking down display keyword 
statistics on the ad level report is not possible.

Regards,

Ernie John Blanca Tacata
Google Ads API Team
ref:_00D1U1174p._5004Q26Adru:ref

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Re: Display Keyword Performance Report does not include full data

2020-10-21 Thread don....@gmail.com 
Hello Matt, thank you for the reply

I'm confused as in previous reply in this thread your colleague Peter said:

>Moving forward, we do not recommend comparing reports aggregated at 
different entities since performance tracking for each entity is calculated 
differently. In addition, the Ad Performance Report 

 
is a single >attribution 

 
report and the Display Keyword Performance Report 

 
on the other hand is a multiple attribution 

 
type of report.

What you suggest is exactly what we do but we are getting mismatch between 
data gathered from display keyword performance report 

 
and what client sees in UI and what matches data from Ad Performance Report 

 

Please see API calls example provided by me in this thread.

On Wednesday, October 21, 2020 at 9:07:42 PM UTC+3 adsapiforumadvisor wrote:

> Hello,
>
> Using the display keyword performance report 
> ,
>  
> which is a multiple attribution report 
> ,
>  
> please use the criteria attribute 
> 
>  
> to breakdown metrics by criteria.
>
> Regards,
> Matt
> Google Ads API Team
>
> [image: Google Logo] 
> Matt 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q26Adru:ref
>

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Re: Display Keyword Performance Report does not include full data

2020-10-21 Thread Google Ads API Forum Advisor Prod 
Hello,

Using the display keyword performance report, which is a multiple attribution 
report, please use the criteria attribute to breakdown metrics by criteria.

Regards,
Matt
Google Ads API Team

Matt
Google Ads API Team
ref:_00D1U1174p._5004Q26Adru:ref

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Re: Display Keyword Performance Report does not include full data

2020-10-21 Thread don....@gmail.com 
Hello Peter, thank you for the reply, then could you please suggest how to 
break down cost associated with keywordid = 300 by criteria value which 
triggered the ad?

And similar question regarding keywordid = 306

On Wednesday, October 21, 2020 at 10:26:17 AM UTC+3 adsapiforumadvisor 
wrote:

> Hi,
>
> Thank you for reaching out. I had to delete your initial post, edit and 
> re-post it below, as it contained your account information. For security 
> purposes you may avoid exposing such details publicly.
>
>
> "
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
> *Hello Google team, we are stumbled upon an issue here and hoping for your 
> help. When accessing data from Ad Performance Report we see some ads has 
> triggering criteria as 300 According to this 
> https://developers.google.com/adwords/api/docs/guides/reporting?hl=zh-CN#keywordid300
>  
> 
>  
> we should lookup for criteria breakdown in the 
> https://developers.google.com/adwords/api/docs/appendix/reports/display-keyword-performance-report
>  
> 
>  
> for the same period when we do that, we don't get equal amount of clicks & 
> cost as we seen in Ad Performance Report Please advise why it does not 
> match and where get correct Criteria breakdown for KeywordID = 300 
> Thank you! Example is below when we call for ads with keyword 300 in Ad 
> Performance report we get  $332,46 and 165 clicks*
>
> *curl --location --request 
> POST 
> 'https://adwords.google.com/api/adwords/reportdownload/v201809?__rdquery=SELECT%20%20CampaignId,%20CampaignName,%20AdGroupId,%20AdGroupName,%20%20%20CriterionId,%20%20AdNetworkType1,%20AdNetworkType2,%20Clicks,%20Cost%20%20%20FROM%20AD_PERFORMANCE_REPORT%20%20WHERE%20AdGroupStatus%20IN%20[ENABLED,%20PAUSED]%20AND%20CriterionId%20IN%20[300]%20%20DURING%2020201001,20201001&__fmt=CSV
>  
> '
>  \*
> *--header 'Authorization: Bearer ' \*
> *--header 'developerToken: ' \*
> *--header 'clientCustomerId: ' \*
>
> *--header 'skipReportHeader: true' \*
> *--header 'skipColumnHeader: false' \*
> *--header 'skipReportSummary: false' \*
> *--header **'useRawEnumValues: false'*
>
> result:
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
> *Campaign ID,Campaign,Ad group ID,Ad group,Keyword ID,Network,Network 
> (with search partners),Clicks,Cost 11032637999,(G) Self Directed 
> IRA,108544708496,(G) Self Directed IRA,300,Display Network,Display 
> Network,5,8690263 11032637999,(G) Self Directed IRA,108544708496,(G) Self 
> Directed IRA,300,Display Network,Display Network,2,3623729 
> 11032637999,(G) Self Directed IRA,108544708496,(G) Self Directed 
> IRA,300,Display Network,Display Network,12,37219842 11032637999,(G) 
> Self Directed IRA,108544708496,(G) Self Directed IRA,300,Display 
> Network,Display Network,2,7412457 11032674431,(G) Real Estate 
> IRA,107738232946,(G) Real Estate IRA,300,Display Network,Display 
> Network,6,5523927 11032674431,(G) Real Estate IRA,107738232946,(G) Real 
> Estate IRA,300,Display Network,Display Network,6,16837538 
> 11032674431,(G) Real Estate IRA,107738232946,(G) Real Estate 
> IRA,300,Display Network,Display Network,13,28486538 11032674431,(G) 
> Real Estate IRA,107738232946,(G) Real Estate IRA,300,Display 
> Network,Display Network,6,11588050 11032674431,(G) Real Estate 
> IRA,107738232946,(G) Real Estate IRA,300,Display Network,Display 
> Network,2,5988338 11032674431,(G) Real Estate IRA,107738232946,(G) Real 
> Estate IRA,300,Display Network,Display Network,2,6068712 
> 11032674431,(G) Real Estate IRA,107738232946,(G) Real Estate 
> IRA,300,Display Network,Display Network,1,532 11032637999,(G) Self 
> Directed IRA,108544708496,(G) Self Directed IRA,300,Display 
> Network,Display Network,7,7868347 11032637999,(G) Self Directed 
> IRA,108544708496,(G) Self Directed IRA,300,Display Network,Display 
> Network,3,9136663 11032637999,(G) Self Directed IRA,108544708496,(G) Self 
> Directed IRA,300,Display Network,Display Network,2,3704233 
> 11032637999,(G) Self Directed IRA,108544708496,(G) Self Directed 
> IRA,300,Display Network,Display Network,7,11778418 11032637999,(G) Self 
> Directed IRA,108544708496,(G) Self Directed IRA,300,Display 
> Network,Display Network,45,79459565 11032637999,(G) Self Directed 
> IRA,108544708496,(G) Self Directed IRA,300,Display Network,Display 
> Network,23,33518025 11032674431,(G) Real Estate