Re: IMplementing Ad Parameters

2011-05-05 Thread Peter Stannett
Hi thanks for your help.

I understand all that which is one thing! However it sounds like it is out 
of my limited php skill set. One to leave for the future I think,

Thanks again

Peter

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Re: IMplementing Ad Parameters

2011-05-05 Thread Evgeniy Bogdanov
You just need to store values in database.

For example in such table:
product | price | count | ad group id | keyword id | date.

Every time when your script will get new merchant feed it should
compare current price and database value.
If they differs you just need to update parameters in Adwords and your
database.
If some products is missing in feed they should be stoped.

As the result you need to build script which will be able
to create new keywords and parameters and update-delete (based on your
logic) old automatically.

Regards,

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Re: IMplementing Ad Parameters

2011-05-05 Thread Peter Stannett
Hi

thanks for the reply. I am still unsure how this would be implemented 
effectively for my client. Effectively if I write the script to set the 
price for blue antique cups to £30 and the amount of stock as 18, and then 
my clients stock changes to £20 and 10 cups, then my advert would be wrong 
as I would have coded it to say £30 and 18. 

I would then have to manually amend the php script, when I might as well 
amend the ads! I was thinking this would automatically set the price and 
quantity available without any manual intervention. However I do not have a 
feed of the prices as such, except for a datafeed that is used for the 
merchant centre.

So I am confused as to how I would actually implement this!

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Re: IMplementing Ad Parameters

2011-05-05 Thread Evgeniy Bogdanov
Hi Peter.

To tell you the truth I don't see any huge problem.
The main problem here is linking with current ads+keywords and your
code.

You can link existing ads or create new one.
After the you just need to go throw your keywords and check for
'blue', 'red'.

For example:
Table will should help you you:

keyword   | P1| P2
blue antique cups | 50 | 20$
red antique  cups  | 10 | 12$

So you just need to create keywords with desired differentiator and
point parameters for it.
Source of keywords for your program can be feed or something like
that.

Regards,

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