Re: The concept of changing target URLs bulk

2015-03-16 Thread Dominic Asche
Hi Josh - 
thanks a lot for your detailed answer. 
We'll give the synchronus alternative you outlined a try and decide from 
there.

When you said changes of keywords and *URLs* in separate jobs, did you 
mean to say changes of keywords and *ads* in separate jobs?
-- yes.


Thanks a lot!
Much appreciated
Dominic

 

Am Donnerstag, 12. März 2015 17:35:49 UTC+1 schrieb Josh Radcliff (AdWords 
API Team):

 Hi Dominic,

 One important point about *MutateJobService* is that operations submitted 
 through that service will most likely take longer to complete than those 
 same operations submitted to the non-job service, e.g., 
 *AdGroupCriterionService*. The reason for this is that jobs submitted 
 through *MutateJobService* are queued up and prioritized, so they may not 
 execute immediately. In contrast, operations submitted to the synchronous 
 services such as *AdGroupCriterionService* are executed immediately.

 Of course, if you move away from *MutateJobService*, you'll have to 
 implement your own retry logic for transient errors and rate limit errors, 
 but if speed is your top priority, this may be worth the extra development 
 effort.

 I'd recommend trying to use the non-job services for a subset of accounts 
 to see if that provides a significant performance benefit.

 Regarding grouping operations, my suggestion was to try updating ads and 
 keywords separately. Grouping by ad group (as recommended in our Best 
 Practices guide 
 https://developers.google.com/adwords/api/docs/guides/bestpractices#group_operations)
  
 should be sufficient. When you said changes of keywords and *URLs* in 
 separate jobs, did you mean to say changes of keywords and *ads* in 
 separate jobs?

 Thanks,
 Josh, AdWords API Team

 On Wednesday, March 11, 2015 at 12:19:11 PM UTC-4, Dominic Asche wrote:

 Hi Josh - thanks for quick reply.


1. *Traffic estimation:*


- Number of ads and keywords per ad group -- ~50 ads and ~10-500+ 
keywords (per client)
- the number of ad groups you're processing per account -- ~3.000+ 
(per client)

 *(clients 1-100 / day) *
- At the moment we are sending one package per adgroup via 
   MutateJobService (one package = pause ads, clone ads, change targetURL 
 of 
   ad related 
   - This whole process takes us around 3-5 sec
  - We wait till the job is completed and send the next one
 - This process takes us a lot of time and we assume that 
 there might be a conceptual misunderstanding on ourside (as 
 updates with 
 Google AdWords Editor uploading a CSV is going 100x times 
 faster) -- what 
 do you think - are we using the API in the way of our conceptual 
 approch
 
 - Should we send all changes of all adgroups in one package 
via MutateJob or one package per AdGroup?
- As you outlined, we should try to submit changes of 
keywords and URLs in separate jobs - also per AdGroup or 
all changes in all AdGroups at once?




1. *MutateJob / Rate Exceed:* We use a Standard token


1. *Upgraded URLs:* We need to change top and second level domain of 
the targetURL, so upgraded URL is unfortunatelly not applicable for us, i 
think




 Thanks for further tips and hints,
 Dominic





 Am Mittwoch, 11. März 2015 14:40:22 UTC+1 schrieb Josh Radcliff (AdWords 
 API Team):

 Hi,

 A couple of ideas/questions come to mind:

1. Could you give an estimate on a) the number of ads and keywords 
you are updating per ad group, b) the number of ad groups you're 
 processing 
per account, and c) the number of accounts? I'd like to get an idea of 
 the 
order of magnitude of the changes - are we talking about thousands, tens 
 of 
thousands, or millions of changes?
2. *MutateJobService* is a good approach here, but keep in mind that 
if you hit any rate limits 
https://developers.google.com/adwords/api/docs/guides/rate-limits, 
*MutateJobService* will have to wait and retry your requests. If 
you've hit your quota for the day on the number of operations, that 
 means 
that your jobs will take a long time to complete because they'll have to 
wait for the daily quota reset. One way to minimize this would be to 
 request 
Standard Access 

 https://developers.google.com/adwords/api/docs/guides/rate-limits#operational_limit_based_on_access_level
  
for your dev token if you don't already have it.
3. If you are updating both ads and keywords, you may want to try 
submitting those in separate jobs.
4. Depending on your use case, you may want to consider using Upgraded 
URLs 
https://developers.google.com/adwords/api/docs/guides/upgraded-urls 
 going 
forward to avoid editorial reviews for this type of change. For example, 
 if 
you are making this change because your tracking URLs 

Re: The concept of changing target URLs bulk

2015-03-12 Thread Josh Radcliff (AdWords API Team)
Hi Dominic,

One important point about *MutateJobService* is that operations submitted 
through that service will most likely take longer to complete than those 
same operations submitted to the non-job service, e.g., 
*AdGroupCriterionService*. The reason for this is that jobs submitted 
through *MutateJobService* are queued up and prioritized, so they may not 
execute immediately. In contrast, operations submitted to the synchronous 
services such as *AdGroupCriterionService* are executed immediately.

Of course, if you move away from *MutateJobService*, you'll have to 
implement your own retry logic for transient errors and rate limit errors, 
but if speed is your top priority, this may be worth the extra development 
effort.

I'd recommend trying to use the non-job services for a subset of accounts 
to see if that provides a significant performance benefit.

Regarding grouping operations, my suggestion was to try updating ads and 
keywords separately. Grouping by ad group (as recommended in our Best 
Practices guide 
https://developers.google.com/adwords/api/docs/guides/bestpractices#group_operations)
 
should be sufficient. When you said changes of keywords and *URLs* in 
separate jobs, did you mean to say changes of keywords and *ads* in 
separate jobs?

Thanks,
Josh, AdWords API Team

On Wednesday, March 11, 2015 at 12:19:11 PM UTC-4, Dominic Asche wrote:

 Hi Josh - thanks for quick reply.


1. *Traffic estimation:*


- Number of ads and keywords per ad group -- ~50 ads and ~10-500+ 
keywords (per client)
- the number of ad groups you're processing per account -- ~3.000+ 
(per client)

 *(clients 1-100 / day) *
- At the moment we are sending one package per adgroup via 
   MutateJobService (one package = pause ads, clone ads, change targetURL 
 of 
   ad related 
   - This whole process takes us around 3-5 sec
  - We wait till the job is completed and send the next one
 - This process takes us a lot of time and we assume that 
 there might be a conceptual misunderstanding on ourside (as 
 updates with 
 Google AdWords Editor uploading a CSV is going 100x times faster) 
 -- what 
 do you think - are we using the API in the way of our conceptual 
 approch
 
 - Should we send all changes of all adgroups in one package 
via MutateJob or one package per AdGroup?
- As you outlined, we should try to submit changes of 
keywords and URLs in separate jobs - also per AdGroup or 
all changes in all AdGroups at once?




1. *MutateJob / Rate Exceed:* We use a Standard token


1. *Upgraded URLs:* We need to change top and second level domain of 
the targetURL, so upgraded URL is unfortunatelly not applicable for us, i 
think




 Thanks for further tips and hints,
 Dominic





 Am Mittwoch, 11. März 2015 14:40:22 UTC+1 schrieb Josh Radcliff (AdWords 
 API Team):

 Hi,

 A couple of ideas/questions come to mind:

1. Could you give an estimate on a) the number of ads and keywords 
you are updating per ad group, b) the number of ad groups you're 
 processing 
per account, and c) the number of accounts? I'd like to get an idea of 
 the 
order of magnitude of the changes - are we talking about thousands, tens 
 of 
thousands, or millions of changes?
2. *MutateJobService* is a good approach here, but keep in mind that 
if you hit any rate limits 
https://developers.google.com/adwords/api/docs/guides/rate-limits, 
*MutateJobService* will have to wait and retry your requests. If 
you've hit your quota for the day on the number of operations, that means 
that your jobs will take a long time to complete because they'll have to 
wait for the daily quota reset. One way to minimize this would be to 
 request 
Standard Access 

 https://developers.google.com/adwords/api/docs/guides/rate-limits#operational_limit_based_on_access_level
  
for your dev token if you don't already have it.
3. If you are updating both ads and keywords, you may want to try 
submitting those in separate jobs.
4. Depending on your use case, you may want to consider using Upgraded 
URLs 
https://developers.google.com/adwords/api/docs/guides/upgraded-urls 
 going 
forward to avoid editorial reviews for this type of change. For example, 
 if 
you are making this change because your tracking URLs need to change but 
the final destination URLs are not changing, upgraded URLs would offer 
significant benefits.

 Hope that helps!

 Thanks,
 Josh, AdWords API Team

 On Monday, March 9, 2015 at 2:01:34 PM UTC-4, Dominic Asche wrote:

 We are trying to change the target URLs of our clients ads through the 
 AdWords API.
 Our process is steched like this:

- We pull via the AdWords API the existing and active 

Re: The concept of changing target URLs bulk

2015-03-11 Thread Dominic Asche
Hi Josh - thanks for quick reply.


   1. *Traffic estimation:*
   

   - Number of ads and keywords per ad group -- ~50 ads and ~10-500+ 
   keywords (per client)
   - the number of ad groups you're processing per account -- ~3.000+ 
   (per client)
   
*(clients 1-100 / day) *
   - At the moment we are sending one package per adgroup via 
  MutateJobService (one package = pause ads, clone ads, change targetURL of 
  ad related 
  - This whole process takes us around 3-5 sec
 - We wait till the job is completed and send the next one
- This process takes us a lot of time and we assume that there 
might be a conceptual misunderstanding on ourside (as updates with 
Google 
AdWords Editor uploading a CSV is going 100x times faster) -- what 
do you 
think - are we using the API in the way of our conceptual approch

- Should we send all changes of all adgroups in one package via 
   MutateJob or one package per AdGroup?
   - As you outlined, we should try to submit changes of 
   keywords and URLs in separate jobs - also per AdGroup or all 
   changes in all AdGroups at once?
   
   
   

   1. *MutateJob / Rate Exceed:* We use a Standard token


   1. *Upgraded URLs:* We need to change top and second level domain of the 
   targetURL, so upgraded URL is unfortunatelly not applicable for us, i think




Thanks for further tips and hints,
Dominic





Am Mittwoch, 11. März 2015 14:40:22 UTC+1 schrieb Josh Radcliff (AdWords 
API Team):

 Hi,

 A couple of ideas/questions come to mind:

1. Could you give an estimate on a) the number of ads and keywords you 
are updating per ad group, b) the number of ad groups you're processing 
 per 
account, and c) the number of accounts? I'd like to get an idea of the 
order of magnitude of the changes - are we talking about thousands, tens 
 of 
thousands, or millions of changes?
2. *MutateJobService* is a good approach here, but keep in mind that 
if you hit any rate limits 
https://developers.google.com/adwords/api/docs/guides/rate-limits, 
*MutateJobService* will have to wait and retry your requests. If 
you've hit your quota for the day on the number of operations, that means 
that your jobs will take a long time to complete because they'll have to 
wait for the daily quota reset. One way to minimize this would be to 
 request 
Standard Access 

 https://developers.google.com/adwords/api/docs/guides/rate-limits#operational_limit_based_on_access_level
  
for your dev token if you don't already have it.
3. If you are updating both ads and keywords, you may want to try 
submitting those in separate jobs.
4. Depending on your use case, you may want to consider using Upgraded 
URLs 
https://developers.google.com/adwords/api/docs/guides/upgraded-urls 
 going 
forward to avoid editorial reviews for this type of change. For example, 
 if 
you are making this change because your tracking URLs need to change but 
the final destination URLs are not changing, upgraded URLs would offer 
significant benefits.

 Hope that helps!

 Thanks,
 Josh, AdWords API Team

 On Monday, March 9, 2015 at 2:01:34 PM UTC-4, Dominic Asche wrote:

 We are trying to change the target URLs of our clients ads through the 
 AdWords API.
 Our process is steched like this:

- We pull via the AdWords API the existing and active AdGroups
- Per AdGroup we do the following:
   1. Pause active text-ads
   2. Clone paused text-ads
   3. Change Display-URLs
   4. Change KeyWords target URLs
   5. Batch all those changes and send them using the MutateJobService to 
   get the updates applied.
- (Then we redo this until all desired AdGroups have been changes)


 The reason why I'm asking about a best-practice approach is that our 
 above described concept *takes a lot of time till it's completed.*

- Is there a best-practice approach? Can you give me an idea of the 
best way to  bulk change target URLs?


 Thanks for any hint.



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https://plus.google.com/+GoogleAdsDevelopers/posts
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Re: The concept of changing target URLs bulk

2015-03-11 Thread Josh Radcliff (AdWords API Team)
Hi,

A couple of ideas/questions come to mind:

   1. Could you give an estimate on a) the number of ads and keywords you 
   are updating per ad group, b) the number of ad groups you're processing per 
   account, and c) the number of accounts? I'd like to get an idea of the 
   order of magnitude of the changes - are we talking about thousands, tens of 
   thousands, or millions of changes?
   2. *MutateJobService* is a good approach here, but keep in mind that if 
   you hit any rate limits 
   https://developers.google.com/adwords/api/docs/guides/rate-limits, 
   *MutateJobService* will have to wait and retry your requests. If you've 
   hit your quota for the day on the number of operations, that means that 
   your jobs will take a long time to complete because they'll have to wait 
   for the daily quota reset. One way to minimize this would be to request 
   Standard Access 
   
https://developers.google.com/adwords/api/docs/guides/rate-limits#operational_limit_based_on_access_level
 
   for your dev token if you don't already have it.
   3. If you are updating both ads and keywords, you may want to try 
   submitting those in separate jobs.
   4. Depending on your use case, you may want to consider using Upgraded 
   URLs 
   https://developers.google.com/adwords/api/docs/guides/upgraded-urls going 
   forward to avoid editorial reviews for this type of change. For example, if 
   you are making this change because your tracking URLs need to change but 
   the final destination URLs are not changing, upgraded URLs would offer 
   significant benefits.

Hope that helps!

Thanks,
Josh, AdWords API Team

On Monday, March 9, 2015 at 2:01:34 PM UTC-4, Dominic Asche wrote:

 We are trying to change the target URLs of our clients ads through the 
 AdWords API.
 Our process is steched like this:

- We pull via the AdWords API the existing and active AdGroups
- Per AdGroup we do the following:
   1. Pause active text-ads
   2. Clone paused text-ads
   3. Change Display-URLs
   4. Change KeyWords target URLs
   5. Batch all those changes and send them using the MutateJobService to 
   get the updates applied.
- (Then we redo this until all desired AdGroups have been changes)


 The reason why I'm asking about a best-practice approach is that our above 
 described concept *takes a lot of time till it's completed.*

- Is there a best-practice approach? Can you give me an idea of the 
best way to  bulk change target URLs?


 Thanks for any hint.



-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog and Google+:
https://googleadsdeveloper.blogspot.com/
https://plus.google.com/+GoogleAdsDevelopers/posts
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

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The concept of changing target URLs bulk

2015-03-09 Thread Dominic Asche
We are trying to change the target URLs of our clients ads through the 
AdWords API.
Our process is steched like this:

   - We pull via the AdWords API the existing and active AdGroups
   - Per AdGroup we do the following:
  1. Pause active text-ads
  2. Clone paused text-ads
  3. Change Display-URLs
  4. Change KeyWords target URLs
  5. Batch all those changes and send them using the MutateJobService to 
  get the updates applied.
   - (Then we redo this until all desired AdGroups have been changes)


The reason why I'm asking about a best-practice approach is that our above 
described concept *takes a lot of time till it's completed.*

   - Is there a best-practice approach? Can you give me an idea of the best 
   way to  bulk change target URLs?


Thanks for any hint.

-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog and Google+:
https://googleadsdeveloper.blogspot.com/
https://plus.google.com/+GoogleAdsDevelopers/posts
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

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