RE: iOS 14 update and passing gclid

[Google Ads API Forum Advisor Prod]

Hi Eric,

Thank you for reaching out to our API support team.

Regarding the privacy changes and how it affects the generation of the GCLID, 
this is unfortunately already outside the scope of our API team. Since this is 
more of a Product related concern, I would recommend that you reach out instead 
to the Google Ads Product Support team instead, via this link, for further 
guidance. I hope this helps.

Best regards,

Peter Laurence Napa Oliquino
Google Ads API Team
ref:_00D1U1174p._5004Q2GJ4q4:ref

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iOS 14 update and passing gclid

['Eric K' via AdWords API and Google Ads API Forum]

I know that Google stopped passing gclid for iOS 14 clicks due to ATT 
changes that Apple is implementing. However, this week Apple updated its 
guidance (see below) and the way i'm reading it passing gclid in order to 
track conversions is now allowed under ATT.

How can we ask the Google tech team to again include gclid for iOS 14 
clicks? Without gclid conversions tracking data is not accurate and 
optimizations are very hard. I'm aware of the new modeled conversions 
technology but it is not released yet and it will not be as accurate as 
actual conversions data based on gclid.

Private Click Measurement
Apple supports Private Click Measurement for iOS and iPadOS apps, in 
addition to websites. *Advertising networks can now measure the 
effectiveness of advertisement clicks within iOS or iPadOS apps that 
navigate to a website. This information can be used to understand which 
advertisements drive conversions (such as purchases or signups)* — while 
maintaining user privacy.


https://developer.apple.com/app-store/user-privacy-and-data-use/

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