RE: logic behind bid modifiers for members of multiple audiences

[Google Ads API Forum Advisor Prod]

Hi Howard,

Thank you for reaching out. My team only deals with Google Ads API specific 
issues so I would recommend reaching out to the Google Ads Product Team here 
regarding your question. Their team will be more equipped to assist you.

Regards,
Mitchell
Google Ads API Team
ref:_00D1U1174p._5004Q219HXp:ref

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logic behind bid modifiers for members of multiple audiences

['Howard Wu' via AdWords API and Google Ads API Forum]

*Question*: How are bids adjusted for a search user who belongs to multiple 
audiences, each with their own bid adjustment? Does Google Search set the 
final audience bid adjustment equal to the MAXIMUM of bid adjustments over 
all applicable audiences, and then multiply this maximum audience bid 
adjustment by the adjustments for the other criteria types (like location, 
device type, time of day, etc.)?

I'm guessing this is probably what happens based on the Hotel Ads 
documentation : 
"*If a customer is part of multiple audience lists that have been targeted 
in a campaign, the highest adjustment among the matching audience lists is 
used*." But as this documentation is for Hotel Ads, I wasn't sure if it 
also applied to the general Google Ads product.

Thanks,
Howard

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