Re: method to use for sending leads and post-lead conversions

2024-02-15 Thread 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum
Hi,

Thank you for getting back to us.

By reviewing your concern, I understand that you are looking for guidance 
related to the type of conversions that you need to implement for your 
requirement. Kindly note that for all type of leads (Lead, Validated, 
Qualified, Converted), you can just send the each conversion action point as 
"Enhanced Conversions for Leads". I would recommend you to kindly follow the 
prerequisites before sending the enhanced conversions for leads. Also, I would 
also suggest you to refer to the "Implement Enhanced Conversions for Leads" 
documentation for more information. Also, keep the following best practices in 
mind when implementing enhanced conversions for leads. If you encounter any 
issues while implementing I would recommend you to kindly refer to the 
"Troubleshoot Enhanced Conversions for Leads" guide to troubleshoot your 
issues. I hope this helps.
This message is in relation to case "ref:!00D1U01174p.!5004Q02rz5zb:ref"

Thanks,

Google Ads API Team

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Re: method to use for sending leads and post-lead conversions

2024-02-15 Thread 'G San' via Google Ads API and AdWords API Forum
Or can we just post all of our conversion actions (Validated, Qualified and 
Converted Leads) as Enhanced Conversions for Leads 

?

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Method to use for sending leads and post-lead conversions

2024-02-13 Thread 'G San' via Google Ads API and AdWords API Forum
Hi Google Ads API Support Team,

I would just like to get assistance in clarifying which method to use for 
our lead and post-lead conversion action posting to Google Ads via API.

I have a lead generation site that has an initial conversion action for 
*Leads*

We send conversions to Google Ads via GTM on website

Then we also have our custom CRM that collects the leads from the website - 
and I am working on creating Google Ads API integration for posting 
conversions to Google Ads from it to make sure leads are recorded towards 
the *conversion actions* we created under Google Ads.

Which method should our API use: 
Upload Click Conversions 

 or Enhanced Conversions for Leads 

 or Adjust Conversions 


Also, our internal CRM would also like to send post-lead conversions like 
*Appointments* and *Purchase*. In this case, what method should we use?

For *Appointments*, do we send another Enhanced Conversions for Leads 

 using 
a different *conversion_action_id* (made for Appointment) OR do we use Adjust 
Conversions 

 ?

And what about *Purchase* conversions? which one of the 3 should we use?
Upload Click Conversions 

 or Enhanced Conversions for Leads 

 or Adjust Conversions 


I'm confused which method to follow to post *Leads*, *Appointments*, and 
*Purchase* conversions that are set as enhanced conversion actions under 
Google Ads.

Thanks in advance.

Kind regards,
G San
Upside Digital

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