*Oscars elevate Rahman's brand value to Rs 10 crore * Tags: *A R Rahman* <http://www.samaylive.com/tag/A%20R%20Rahman/> , *Oscar * <http://www.samaylive.com/tag/Oscar/>
Published: Tue, 03 Mar 2009 at 10:20 IST Click Image to Enlarge <http://www.samaylive.com/gallery/611824/9637.html> F<http://www.samaylive.com/news/oscars-elevate-rahmans-brand-value-to-rs-10-crore/611824.html#> Prev<http://www.samaylive.com/news/oscars-elevate-rahmans-brand-value-to-rs-10-crore/611824.html#> Next<http://www.samaylive.com/news/oscars-elevate-rahmans-brand-value-to-rs-10-crore/611824.html#> L<http://www.samaylive.com/news/oscars-elevate-rahmans-brand-value-to-rs-10-crore/611824.html#> Samay Vote *Do you think dark blue colour has darkened fate of Team India?* Yes No Mumbai: The two Oscar trophies have added about Rs 8 crore to A R Rahman's brand value for the ad world. Now, Rahman is offered a whopping Rs 10 crore for saying a ‘yes' to associate himself with a brand. Rahman agreed to endorse Apple at a price of Rs 10 crore, sources said. Another bigger deal is on the cards, according to the sources. As of now, he endorses Airtel and Worldspace, besides the social cause of spreading awareness about tuberculosis. Rahman was always a brand, but after this success at the three most prestigious awards in a row [Golden Globes, BAFTA, Oscars], he is now the most wanted entity in both cinematic and brand space. According to the ad world biggies, there's a lot of curiosity about him. He says 'no' more often than he says 'yes'. http://www.samaylive.com/news/oscars-elevate-rahmans-brand-value-to-rs-10-crore/611824.html -- regards, Vithur
