Check the image below

http://img48.imageshack.us/img48/9074/ebd9938ze.jpg

It is the CD Cover of a newly released malayalam music album
comprising of hit muslim songs in the 60s and 70s. For those who dont
know malayalam, the text which is underlined in red color is "A R
Rahman". Note the yellow color used to highlight A R Rahman in the
white colored text. Wonder what is the connection between ARR and this
album? Well...what the cover really says is "This album features 15
super songs in A R Rahman style".

See the marketing strategy used here. I dont think this is a crime as
they didnt try to market it as an original ARR composition. Instead
they merely used his name to catch the attention of fellow music
buffs. I thought I wud bring this to your notice.

Naveen







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