Nokia Celebrates the Start of 2007 in Global Style Posted on Tuesday, January 02 @ 08:34:24 CST by xtv Fashion & Lifestyle
World's largest New Year's Eve celebration draws more than 2 million music lovers to 5 "party capitals" of the world; more than 150 million viewers tune into global TV and Internet broadcast Espoo, Finland, January 2, 2007 -- On December 31st, Nokia New Year's Eve delivered on its promise to connect millions of people around the world through five spectacular events being held as part of the biggest New Year's party of 2006. Five party capitals -- Hong Kong, Mumbai, Berlin, Rio and New York -- all played their part to celebrate the beginning of 2007. Those in attendance at the live show, or watching the global broadcast on television or online saw some of the biggest names in music celebrating a truly unforgettable night. Nokia New Year's Eve began at Hong Kong's Ocean Terminal with Atomic Kitten topping the bill and making their first international appearance since splitting in 2004. They performed hits such as Whole Again and Tide Is High after an impressive roster of local stars including DJ Jamaster A, Eason Chan, Grasshopper, Hacken Lee, Joey Yung, Josie Ho, Jun Kung, Paul Wong, Soler and Twins entertained the crowd throughout the evening. Despite the massive Internet challenges created by the recent earthquake in Taiwan, Hong Kong music fans were also able to stream the live concert footage directly to their mobile thanks to a select group of local operators. Moving west, Mumbai's Andheri Stadium played host to a star-studded celebration that featured performances by Grammy Award-winning Nelly Furtado, Indian music maestro A.R. Rahman, and Bollywood superstars Priyanka Chopra, Shahid Kapoor, Koena Mitra, among others. Furtado, a Canadian performing in India for the first time, captivated the crowd by singing two Hindi ballads, Kabhi Kabhi and Yeh Sama, in addition to her international hits Powerless, Maneater and I Am Like A Bird. Nokia New Year's Eve also marked the public debut of the first English language composition by Indian musical legend A.R. Rahman - Pray For Me, Brother - an anthem dedicated toward the eradication of world poverty. As the clock closed on midnight, Rahman, also known as the "Mozart from Madras", got the crowd into the party spirit with his all-time hit Humma Humma as well as his Oscar-nominated single Khalbali. "Thank you Nokia for making this happen. I have wanted to come to India all my life," said Nelly Furtado after the show. "The crowd was amazing and it was so much fun to perform on the same bill as so many talented Indian artists." Berlin's Brandenburg Gate was the largest Nokia New Year's Eve celebration with an estimated 1.2 million party-goers in attendance. In front of this massive audience, headline act Scissor Sisters played their hit singles I Don't Feel Like Dancin' and Comfortably Numb in a ninety-minute set that wowed the audience before a spectacular 10-minute pyrotechnics display erupted at midnight. Sugababes then took to the stage to carry on the party well in to the night. "This will be the biggest audience we've ever played to so we were really excited! We love coming to Berlin simply because nobody parties harder and longer than the Berliners," said Ana Matronic from Scissor Sisters before they took the stage. "After the show we plan on having an excessively fun and ridiculous evening which we hope will set the tone for the rest of 2007! Happy New Year everyone!" In Rio, Brazilians showed that a bit of rain would not stand in the way of an amazing night. More than one million people celebrated Nokia New Year's Eve in a nine hour concert on Ipanema beach. The crowd was treated to unforgettable performances by the Black Eyed Peas, John Legend and Brazilian music legend Sérgio Mendes as well as local artists Funk'n Lata and DJ Marlboro, amongst others. The Black Eyed Peas played all of their hits including Where Is The Love? and Pump It as well as an unforgettable collaboration with Sérgio Mendes for the hit song Mas que Nada. Sergio Mendes was making his first Brazilian live performance for 28 years and treated the crowd to a host of hits from his country's musical history. Speaking after the show, Mendes said "This was a night of magic. Sharing my music with the Brazilian audience was emotional and unforgettable. This was without a doubt one of the happiest days in my life". The night rounded off in New York with performances from Rihanna, Ludacris and KT Tunstall appearing in "Dick Clark's New Year's Rockin' Eve 2007". Each event offered more than just the very best in live music. Nokia also offered music lovers several innovative ways to use their mobile phones, including the opportunity to send in messages (and a few marriage proposals!) that were displayed on screens around each stage throughout the night. Party-goers could also send messages to the other Nokia New Year's Eve cities as well as use the bluetooth "beam-zones" on site to receive a host of free content including wallpapers, links, gig guides, ringtones and artist content. Estimated Total Television and Internet Audience of 150 Million Those unable to watch their favorite artists in person were able to view performances from the five Nokia New Year's Eve events via a global television broadcast, as well as online at www.nokianewyearseve.com. An additional global television program of musical highlights will be broadcast on January 1. To orchestrate this enormous global celebration, Nokia enlisted the services of Harvey Goldsmith CBE, the producer of Live Aid and Live8. The estimated total television and Internet audience is expected to be more than 150 million. "With more than 2 million music lovers celebrating with us in person, and more than 150 million television and Internet viewers, Nokia New Year's Eve was certainly the biggest New Year's party of 2006," said Jo Harlow, Senior Vice President of Marketing for Nokia. "Nokia New Year's Eve clearly lived up to our mission of "Connecting People" and delivered on our promise of leveraging the power of television, the internet, live events and the world's most exciting music artists to get people talking, sharing and celebrating on one incredible night. Our thanks to the artists who performed -- and the millions of people who celebrated with us in person and around the world."
